Leverage digital marketing to drive the growth of your business unit.

Rythme de la formation :

• Nombre de participants : la formation est organisée pour un effectif de 10 à 80 participants par session.
• Horaires types des journées : 18H45- 21H00
• Rythme de la formation : en soirée, en semaine.
• Langue : la formation est dispensée en langue française

Presentation

Presentation

The Managing human capital Certificate is an advanced training program designed for professionals looking to master the strategic challenges associated with human resource management. This program offers a comprehensive approach to human capital, focusing on innovative methods in recruitment, skills development, and performance management. Through interactive courses taught by industry experts, participants will gain the skills needed to optimize the added value of talent within their organization. Whether you're a manager in transition or a professional seeking to enhance your expertise, this certificate will provide you with the essential tools to successfully tackle today's human resource management challenges.

Pré-requis

Le niveau requis pour intégrer la formation est :

• 5 ans d'expérience professionnelle
• Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Presentation

Adapting to technological changes is a necessity for businesses. The emergence of new technologies has always brought new challenges, needs, and ways of working. Companies that were slow to respond have often been replaced by more agile players. While most firms have recognized the importance of digital transformation, there is still much to be done to ensure that everyone becomes an active participant. Digital transformation is often presented as a risk - or even a threat - to employees. However, they are given relatively few resources to fully benefit from it. Digital transformation is not inevitable. The effects of emerging technologies on businesses have been studied and theorized for over 30 years. Taking the time to understand and implement them is the best way to prepare for what lies ahead.

Presentation

This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.

Pré-réquis

Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.

Identify the growth levers of your organization to create value. Question the company's strategy to deploy it within your unit.

Presentation

To make operational decisions, it is essential for a manager to take ownership of their company's strategy in order to implement it within their unit. The manager must be able to identify disruptions in their environment and find sources of innovation or growth to create new competitive advantages, becoming a key player in their company's transformation.

Pré-requis

Pour qui ?