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This training provides insight into the specificities of family businesses, preparing future independent directors and family shareholders for governance challenges. It integrates family dynamics into corporate governance. This program is delivered in partnership with Her Value and Monnoyeur HoldCo.

Aligning operational decisions with strategy

Requirements

Presentation

This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.

Pré-réquis

Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.

Gain an in-depth understanding of the wine industry and practical strategies for success.

• Young alumni from great educational institutions searching for a way into the wine business;
• Group executives looking for a business update to empower their career;
• Family business members pursuing an accelerated upskilling;
• Technicians and wine experts expecting to develop their strategic vision and leadership;
• Wine collectors in search for investment solutions,
• Investors acquiring a wine estate or brand as a side business or patrimonial diversification,
• Wine entrepreneurs seeking business and market insights,
• Art, luxury and finance experts (auction house, luxury groups, private banking) seeking to dive
• into wine value creation to accompany their clients.
• Educational background and prerequisite :
• Bachelor or equivalent
• Good level of English practice (B2)

Acting in a disruptive environment

Complex, unstable, uncertain... There's no shortage of adjectives to describe the world we live in. For some, we are experiencing unprecedented crises (health, environmental, economic, etc.). For others, we're living in a time of metamorphosis and reinvention.
Today, the question of the sustainability of the political, social and economic models imagined at the dawn of the first industrial revolution is being posed to all organizations - companies, associations, etc. - in order to ensure that they can continue to meet the challenges of the future.
Perhaps today is also the time for them to reinvent themselves to help build a sustainable future that is “fertile”, wealth-creating, resilient and inclusive.

During this training course, you will discover the methods and tools that will enable you to understand, decide and act in a complex and constantly changing world.
You will also have the opportunity to apply your newly acquired knowledge and know-how to a client organization, which you will support in its exploration of possible futures.

Develop your emotional intelligence at work

Rythme de la formation :

• Nombre heures quantifiée (synchrone et asynchrone) = 7h
• Nombre heures de travail personnel et collectif = 21h
• Durée de la formation en distanciel : 4 Jours
• Durée entre le lancement de la formation et sa clôture = 2 mois

Prochaines rentrées :  

• 17 avril 2025 Online
   

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