A short 3-day program for a fresh and unconventional approach to marketing.

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This program aims to develop skills to identify innovation opportunities, create value, and encapsulate that value within a viable business model.

By combining creativity, exploratory marketing, and intrapreneurship, participants will acquire a structured methodology to drive their innovation process effectively.

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Adapting to technological changes is a necessity for businesses. The emergence of new technologies has always brought new challenges, needs, and ways of working. Companies that were slow to respond have often been replaced by more agile players. While most firms have recognized the importance of digital transformation, there is still much to be done to ensure that everyone becomes an active participant. Digital transformation is often presented as a risk - or even a threat - to employees. However, they are given relatively few resources to fully benefit from it. Digital transformation is not inevitable. The effects of emerging technologies on businesses have been studied and theorized for over 30 years. Taking the time to understand and implement them is the best way to prepare for what lies ahead.

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This training provides insight into the specificities of family businesses, preparing future independent directors and family shareholders for governance challenges. It integrates family dynamics into corporate governance. This program is delivered in partnership with Her Value and Monnoyeur HoldCo.

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This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.

Pré-réquis

Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.

Identify the growth levers of your organization to create value. Question the company's strategy to deploy it within your unit.

Presentation

To make operational decisions, it is essential for a manager to take ownership of their company's strategy in order to implement it within their unit. The manager must be able to identify disruptions in their environment and find sources of innovation or growth to create new competitive advantages, becoming a key player in their company's transformation.

Pré-requis

Pour qui ?

• Nombre total d'heures : 63 heures
• Nombre d'heures d'aprentissages synchrones = 59 h
• Nombre d'heures d'évaluation des compétences = 4 h
• Nombre d'heures de travail personnel et collectif = 7 h estimées
• Eligible au CPF

Presentation

In partnership with the consulting firm Her Value, this certificate is aimed at current board members or anyone wishing to join a board of directors and develop key skills in corporate governance.

Are you questioning the posture and skills necessary to succeed in a director's role? The "Board of Directors Objective" training supports you in learning the advisory, control, and strategic roles within organizations. This intensive program allows you to:

• Understand governance challenges and take on a strategic role in boards of directors.
• Evaluate value creation, associated risks, and contribute effectively to the company's strategy.
• Adopt the behaviors and reflexes essential for succeeding in your director's mandate.

Pré-requis

• Bac+4 ou équivalent
• 7 années d’expérience professionnelle dans des postes à responsabilité

Pour qui ?

• Fondateur et Directeur général
• Directeur Business Unit
• Directeur fonctionnel
• Administrateur en poste

In an ever-evolving economic environment, business leaders must master key skills in management, leadership, and strategy. The "Managing a Business Unit" Certificate is designed to meet these specific needs. This business management training is aimed at professionals looking to strengthen their leadership expertise and develop effective strategies to successfully lead their organizations.

Discover how to successfully manage a business financially. Gain efficiency and master financial mechanisms.

Informations pratiques

• 74,5 heures (en présentiel) + e-learning
• Horaires types des journées : 9h30-13h00 / 14h00 - 17H30
• Rythme de la formation : en journée, en semaine.
• Langue : la formation est dispensée en langue française

Presentation

By developing in-depth strategic thinking and acquiring essential tools, you will be better prepared to make a significant impact within your company. With an approach focused on leveraging acquired knowledge and optimizing decision-making, you will not only gain perspective in your current role but also anticipate your managerial growth.

Develop your emotional intelligence at work

Rythme de la formation :

• Nombre heures quantifiée (synchrone et asynchrone) = 7h
• Nombre heures de travail personnel et collectif = 21h
• Durée de la formation en distanciel : 4 Jours
• Durée entre le lancement de la formation et sa clôture = 2 mois

Prochaines rentrées :  

• 17 avril 2025 Online
   

Presentation

Understand the financial challenges of your organization to manage its operations effectively.

Horaires de la formation :

• Nombre de participants : la formation est organisée pour un effectif de 10 à 25 participants par session.
• Horaires types des journées : 9h00-12H30 / 13h30-17h00
• Rythme de la formation : en journée, en semaine.
• Langue : la formation est dispensée en français

Prochaines rentrées :

• 16 juin 2025 à Lyon

Presentation

Discover the "Finance for non-financial professionals" Certificate from emlyon business school, an essential training for professionals looking to gain a deep understanding of fundamental financial principles.

This program offers you the opportunity to learn the basics of finance, from financial statements to profitability analysis, in language accessible to all, even without prior experience in finance. Through interactive courses and real-life case studies, you will develop the skills needed to make informed financial decisions and contribute effectively to your company's overall performance. Join us to acquire valuable financial expertise and strengthen your position in the business world.

Pré-requis

• 5 ans d'expérience professionnelle
• Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Managers, chef de projet, créateur d’entreprise