Lionel Sitz is appointed Director of the Grande Ecole Program of emlyon business school

Lionel Sitz knows the Grande Ecole Program well enough to have managed it in 2019 and 2020, and to have taught in it for over 15 years. He will continue to roll out the strategic approach of the new program model implemented in 2022, based on:

• the reinforcement of the preparatory classes' continuum including teachings in social sciences, political sciences and digital creation as early as the first year,
• the balance between the flexibility in choosing courses and advanced specialization tracks in master 1 and master 2,
• valuing the social and civic commitment of students, along with their activities in sports, arts, culture and politics.
• providing a wider range of electives, exchange terms and hybrid double degrees with our partners, and notably, with the implementation next year, of seminars with the Cours Florent, to improve verbal and gestural skills of future managers and directors.

Doctor Accredited to Direct Research in management sciences (2013, Université Paris Est), Lionel Sitz graduated from the IEP Strasbourg, with a Doctorate in management sciences (2006, Université Paris 12) and a Master's degree in management sciences (2003, Université Paris 12-ESCP-Centrale Paris).

Lionel Sitz is specialized in cultural approach of consumption and branding. He entered emlyon business school after his doctorate and developed teachings in various programs. With a passion for higher education and research, Lionel has contributed to many reform commissions for the Grande Ecole Program and the MBAs, and the structuring of the Global BBA in 2014. Since 2014, in addition to his teaching, he has held many management positions at emlyon business school including a research center, the marketing faculty team, the interim management followed by the vice-management of the Grande Ecole Program (in charge of pedagogical innovation, double degrees, international exchanges, budget and Faculty relations).