Digital is at the heart of many strategic decisions. However, the manager responsible for its implementation faces indecision. The proliferation of tools, the abundance of out-of-context advice, and the obsolescence of yesterday's best practices make digital marketing projects uncertain, even counterproductive. Presented as successive revolutions, each new buzzword adds to the confusion: SEO, SEA, display marketing, inbound marketing, automation...

This training aims to bring clarity to digital marketing strategies by making them current, effective, measurable, and ethical.