The COVID-stricken world in which many businesses have been operating since early-Spring 2020 doesn't have to be all doom and gloom. Whilst the hospitality industry has felt the financial squeeze as much as any other, the current crisis could just provide the ideal springboard for new talent to revive activity as never before. Martine Ferry, Director of the MSc in International Hospitality Management co-delivered by emlyon business school and the Institut Paul Bocuse, shares this optimistic outlook.

The decision to embark on a journey in higher education is not one to be taken lightly. It is no secret that there are commitments of time, money, work, and requires most people to find a new balance in their lives while working towards their degree.

Held two full working days a week over January to April of the MSc in Strategy & Consulting program, the Field Missions plunge students into the realities of tackling the complexities of a wide spectrum of companies with a diversity of needs. The just-released White Paper pools together the broad range of missions, sectors and types of company represented but, above all, the sometimes-harsh reality of getting to grips with what a company wants and where it needs to head. Strategizing in action.