The IT Department informs you that the emlyon websites will be unavailable from Friday October 14 (4:30 p.m.) to October 15

Yingting WEN

Assistant Professor

PhD in Marketing

Marketing

Research topics

Emotions and consumer decision making

Time perception and intertemporal choice

Marketing in non-profit organizations

Visual attention in sensory marketing

Brand experience with new technologies

Prices and awards

2019
ESSEC Annual Poster Session: Best Poster Presentation Award
2021
EMAC Doctoral Consortium Fellow

Publications

Expertise

  • consumer behavior
  • judgment and decision making
  • emotions
  • time perception
  • intertemporal choice
  • eye-tracking

Associations

  • Association for Consumer Research
  • Society for Consumer Psychology
  • Society for Judgment and Decision Making

Communications and Semiars

  • Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Association for Consumer Research (ACR) Conference, Denver, CO, USA, October 2022.
  • Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Society for Consumer Psychology (SCP) Annual Conference, Virtual Conference, March 2022.
  • Yingting Wen and Ayse Onculer, “Seeking Security When Feeling Anxious: The Role of Anxiety in Insurance Decisions,” Subjective Probability, Utility and Decision Making (SPUDM) Conference, Virtual Conference, August 2021.
  • Yingting Wen and Ayse Onculer, “The Impact of Memory Markers on Consumers' Decisions in the Future,” EMAC Doctoral Colloquium, Virtual Conference, May 2021.
  • Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions on Consumer Decisions for Insurance Products Across Domains,” Society for Judgment and Decision Making (SJDM) Annual Conference, Virtual Conference, December 2020.
  • Yingting Wen and Ayse Onculer, “You Are More Patient When You Experienced More: The Impact of Memory Markers on Consumers' Decisions in the Future,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
  • Lez Trujillo Torres, Yingting Wen, Akon E. Ekpo, and Benét DeBerry-Spence, “The Influence of Public Discourse on Charitable Giving,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
  • Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions During a Pandemic on Risk Decisions Across Domains,” The Risk, Uncertainty, and Decisions (RUD) Group Doctoral Consortium on Behavioral Decision Making, Virtual Conference, October 2020.