emlyon business school : International and European business school / Faculty & Research / Faculté / Annuaire des professeurs / Yingting WEN
Yingting WEN
Assistant Professor
Research topics
1. Emotions and consumer decision making
2. Time perception and intertemporal choice
3. Marketing in non-profit organizations
4. Visual attention in sensory marketing
5. Brand experience with new technologies
Prizes and awards
2019
ESSEC Annual Poster Session: Best Poster Presentation Award
2021
EMAC Doctoral Consortium Fellow
Expertise
- consumer behavior
- judgment and decision making
- emotions
- time perception
- intertemporal choice
- eye-tracking
Associations
- Association for Consumer Research
- Society for Consumer Psychology
- Society for Judgment and Decision Making
Communications and Seminars
- Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Association for Consumer Research (ACR) Conference, Denver, CO, USA, October 2022.
- Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Society for Consumer Psychology (SCP) Annual Conference, Virtual Conference, March 2022.
- Yingting Wen and Ayse Onculer, “Seeking Security When Feeling Anxious: The Role of Anxiety in Insurance Decisions,” Subjective Probability, Utility and Decision Making (SPUDM) Conference, Virtual Conference, August 2021.
- Yingting Wen and Ayse Onculer, “The Impact of Memory Markers on Consumers' Decisions in the Future,” EMAC Doctoral Colloquium, Virtual Conference, May 2021.
- Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions on Consumer Decisions for Insurance Products Across Domains,” Society for Judgment and Decision Making (SJDM) Annual Conference, Virtual Conference, December 2020.
- Yingting Wen and Ayse Onculer, “You Are More Patient When You Experienced More: The Impact of Memory Markers on Consumers' Decisions in the Future,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
- Lez Trujillo Torres, Yingting Wen, Akon E. Ekpo, and Benét DeBerry-Spence, “The Influence of Public Discourse on Charitable Giving,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
- Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions During a Pandemic on Risk Decisions Across Domains,” The Risk, Uncertainty, and Decisions (RUD) Group Doctoral Consortium on Behavioral Decision Making, Virtual Conference, October 2020.