Yingting WEN

Assistant Professor

PhD in Marketing

Marketing

Research topics

1. Emotions and consumer decision making

2. Time perception and intertemporal choice

3. Marketing in non-profit organizations

4. Visual attention in sensory marketing

5. Brand experience with new technologies

Prizes and awards

2019

ESSEC Annual Poster Session: Best Poster Presentation Award

2021

EMAC Doctoral Consortium Fellow

Publications

Academic articles

Wen, Yingting, Laporte, Sandra. 2024. Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content. Journal of Public Policy & Marketing, FORTH : 62 p.

Conferences

Wen, Yingting, Öncüler, Ayse. 2023. Risk as Numbers or Feelings?: Disentangle Deliberative and Affective Risk Perceptions in Insurance Decisions . 52nd, Odense, Denmark, May 23-26, 2023. Odense : EMAC, European Marketing Academy

Expertise

consumer behavior
judgment and decision making
emotions
time perception
intertemporal choice
eye-tracking

Associations

Association for Consumer Research
Society for Consumer Psychology
Society for Judgment and Decision Making

Communications and Seminars

Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Association for Consumer Research (ACR) Conference, Denver, CO, USA, October 2022.
Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Society for Consumer Psychology (SCP) Annual Conference, Virtual Conference, March 2022.
Yingting Wen and Ayse Onculer, “Seeking Security When Feeling Anxious: The Role of Anxiety in Insurance Decisions,” Subjective Probability, Utility and Decision Making (SPUDM) Conference, Virtual Conference, August 2021.
Yingting Wen and Ayse Onculer, “The Impact of Memory Markers on Consumers' Decisions in the Future,” EMAC Doctoral Colloquium, Virtual Conference, May 2021.
Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions on Consumer Decisions for Insurance Products Across Domains,” Society for Judgment and Decision Making (SJDM) Annual Conference, Virtual Conference, December 2020.
Yingting Wen and Ayse Onculer, “You Are More Patient When You Experienced More: The Impact of Memory Markers on Consumers' Decisions in the Future,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
Lez Trujillo Torres, Yingting Wen, Akon E. Ekpo, and Benét DeBerry-Spence, “The Influence of Public Discourse on Charitable Giving,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions During a Pandemic on Risk Decisions Across Domains,” The Risk, Uncertainty, and Decisions (RUD) Group Doctoral Consortium on Behavioral Decision Making, Virtual Conference, October 2020.