Yingting WEN

Bio

I am an Assistant Professor of Marketing at emlyon business school. My research areas lie at the intersection of judgment and decision-making, consumer behavior, and public policymaking. My research focuses on the impact of non-cognitive factors (e.g., emotions, sensory inputs, and information framing etc.) on consumer decision making, especially in the marketplace with new technologies. I use multiple methodologies (lab experiments, secondary data analyses, and process-tracing methods) to study consumer behavior. I teach marketing management, consumer behavior, and digital marketing.