Yingting WEN

Professeur Assistant

Doctorat en Sciences de Gestion

Marketing

Thèmes de recherches

1. Les émotions et la prise de décision du consommateur

2. La perception du temps et la préférence temporelle

3. Le marketing dans les organisations à but non lucratif

4. L'attention visuelle dans le marketing sensoriel

5. L'expérience de la marque avec les nouvelles technologies

Prix et récompenses

2019

ESSEC Annual Poster Session: Best Poster Presentation Award

2021

EMAC Doctoral Consortium Fellow

Publications

Articles académiques

Wen, Yingting, Laporte, Sandra. 2024. Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content. Journal of Public Policy & Marketing, FORTH : 62 p.

Communications de conférences

Wen, Yingting, Öncüler, Ayse. 2023. Risk as Numbers or Feelings?: Disentangle Deliberative and Affective Risk Perceptions in Insurance Decisions . 52nd, Odense, Denmark, May 23-26, 2023. Odense : EMAC, European Marketing Academy

Expertise

Comportement du consommateur
Processus de décision
Emotions
Perception du temps
Préférence temporelle
Oculométrie

Associations

Association for Consumer Research
Society for Consumer Psychology
Society for Judgment and Decision Making

Communications et Séminaires

Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Association for Consumer Research (ACR) Conference, Denver, CO, USA, October 2022.
Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Society for Consumer Psychology (SCP) Annual Conference, Virtual Conference, March 2022.
Yingting Wen and Ayse Onculer, “Seeking Security When Feeling Anxious: The Role of Anxiety in Insurance Decisions,” Subjective Probability, Utility and Decision Making (SPUDM) Conference, Virtual Conference, August 2021.
Yingting Wen and Ayse Onculer, “The Impact of Memory Markers on Consumers' Decisions in the Future,” EMAC Doctoral Colloquium, Virtual Conference, May 2021.
Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions on Consumer Decisions for Insurance Products Across Domains,” Society for Judgment and Decision Making (SJDM) Annual Conference, Virtual Conference, December 2020.
Yingting Wen and Ayse Onculer, “You Are More Patient When You Experienced More: The Impact of Memory Markers on Consumers' Decisions in the Future,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
Lez Trujillo Torres, Yingting Wen, Akon E. Ekpo, and Benét DeBerry-Spence, “The Influence of Public Discourse on Charitable Giving,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions During a Pandemic on Risk Decisions Across Domains,” The Risk, Uncertainty, and Decisions (RUD) Group Doctoral Consortium on Behavioral Decision Making, Virtual Conference, October 2020.