Yingting WEN
Professeur Assistant
Thèmes de recherches
Les émotions et la prise de décision du consommateur gies
La perception du temps et la préférence temporelle
Le marketing dans les organisations à but non lucratif
L'attention visuelle dans le marketing sensoriel
L'expérience de la marque avec les nouvelles technologies
Prix et récompenses
2019
ESSEC Annual Poster Session: Best Poster Presentation Award
2021
EMAC Doctoral Consortium Fellow
Publications
Expertise
- Comportement du consommateur
- Processus de décision
- Emotions
- Perception du temps
- Préférence temporelle
- Oculométrie
Associations
- Association for Consumer Research
- Society for Consumer Psychology
- Society for Judgment and Decision Making
Communications et Séminaires
- Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Association for Consumer Research (ACR) Conference, Denver, CO, USA, October 2022.
- Yingting Wen and Gilles Laurent, “Icing on the Cake or Stealing the Spotlight: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats influence Consumers' Attentional Processes”, Society for Consumer Psychology (SCP) Annual Conference, Virtual Conference, March 2022.
- Yingting Wen and Ayse Onculer, “Seeking Security When Feeling Anxious: The Role of Anxiety in Insurance Decisions,” Subjective Probability, Utility and Decision Making (SPUDM) Conference, Virtual Conference, August 2021.
- Yingting Wen and Ayse Onculer, “The Impact of Memory Markers on Consumers' Decisions in the Future,” EMAC Doctoral Colloquium, Virtual Conference, May 2021.
- Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions on Consumer Decisions for Insurance Products Across Domains,” Society for Judgment and Decision Making (SJDM) Annual Conference, Virtual Conference, December 2020.
- Yingting Wen and Ayse Onculer, “You Are More Patient When You Experienced More: The Impact of Memory Markers on Consumers' Decisions in the Future,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
- Lez Trujillo Torres, Yingting Wen, Akon E. Ekpo, and Benét DeBerry-Spence, “The Influence of Public Discourse on Charitable Giving,” Association for Consumer Research (ACR) Conference, Virtual Conference, October 2020.
- Yingting Wen and Ayse Onculer, “What Is Happening Outside of COVID-19: Spillover Effects of Emotions During a Pandemic on Risk Decisions Across Domains,” The Risk, Uncertainty, and Decisions (RUD) Group Doctoral Consortium on Behavioral Decision Making, Virtual Conference, October 2020.