Image Verena GRUBER


Associate Professor


Research topics

1. Brand practices for volunteer engagement

2. Transformations to ethical consumption

3. Environmental impact measures as choice architecture

4. Consumer vulnerability and climate change

Prices and awards

Award for Doctoral Thesis
Dr. Maria Schaumayer Foundation
Scientific Research Award for a Doctoral Thesis
Department of Environmental Protection, City of Vienna
Best Reviewer Award
Academy of International Business
Business, Ethics & Religion Award
Federation of Austrian Industries

Peer review and editorial committees

  • Journal of Business Ethics – Editorial Review Board
  • Journal of Business Research – Editorial Review Board
  • Journal of International Marketing – Editorial Review Board


  • Transformative Consumer Research
  • Consumer Culture
  • Sustainability
  • Corporate Social Responsibility


  • Association of Consumer Research (ACR)
  • Association française du Marketing

Conferences & Seminars

  • 2019 Bicycle Sharing as Pro-Environmental Behavior: Evidence from the Field. La Londe Conference, La-Londe-les-Maures, France
  • 2018 A Phenomenology of Ethical Consumption. 6th International Symposium on Marketing Ethics and Corporate Social Responsibility, Nottingham, England
  • 2017 When Legitimacy Becomes an Issue: The Perspective of Long-Term Volunteers on a New Volunteer Category. ARNOVA (Association for Research on Nonprofit Organizations and Voluntary Action) Conference, Washington, United States
  • 2016 Values, Sustainability, Activism, and Quality of Life: A Multi-Country Perspective. AMA (American Marketing Association) Winter Marketing Educators' Conference, Las Vegas, United States
  • Insights from a Policy Delphi on the Future of the Sharing Economy. Academy of Marketing Science Annual Conference, Lake Buena Vista, United States
  • 2014 In the Mood for Doing Good? How Affective States and Benefit Appeal Types Influence Consumers' Decision Making with Regards to Sustainable Products", Association of Consumer Research North American Conference, Baltimore, USA