Verena GRUBER
Professeure Associée
Thèmes de recherche
1. Pratiques de marque pour l'engagement des volontaires
2. Transformations vers la consommation éthique
3. Les mesures d'impact environnemental comme architecture de choix
4. Vulnérabilité des consommateurs et changement climatique
Prix et récompenses
Publications
Gruber, Verena, Deschênes, Jonathan. 2024. Managing Brand Relationship Plurality: Insights from the Non-profit Sector. Journal of Marketing, FORTH : 72 p.
Leonidou, Constantinos N., Gruber, Verena, Schlegelmilch, Bodo B. 2022. Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination. Journal of International Marketing, 30 (4) : 78-104 p.
Verlegh, Peeter W.J., Bernritter, Stefan F., Gruber, Verena, Schartman, Noud, Sotgiu, Francesca. 2021. “Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic. Journal of Advertising, 50 (3) : 262-270 p.
Articles académiques
Gruber, Verena, Rinallo, Diego, Pizzetti, Marta, Leite Farias, Miriam. 2024. Contre la « fast fashion », les productions locales doivent être plus et mieux soutenues. The Conversation: 4 p.
Gruber, Verena, Parmentier, Marie-Agnès. 2023. 10 years after the Rana Plaza collapse, fashion has yet to slow down. The Conversation: 3 p.
Articles de presse
Comités éditoriaux
- Journal of Business Ethics – Comité de révision éditoriale
- Journal of Business Research – Comité de révision éditoriale
- Journal of International Marketing – Comité de révision éditoriale
Expertises
- Recherche sur la consommation transformatrice
- Culture de consommation
- Durabilité
- Responsabilité sociale des entreprises
Associations
- Association of Consumer Research (ACR)
- Association française du Marketing
Communications & Séminaires
- 2019 Bicycle Sharing as Pro-Environmental Behavior: Evidence from the Field. La Londe Conference, La-Londe-les-Maures, France
- 2018 A Phenomenology of Ethical Consumption. 6th International Symposium on Marketing Ethics and Corporate Social Responsibility, Nottingham, England
- 2017 When Legitimacy Becomes an Issue: The Perspective of Long-Term Volunteers on a New Volunteer Category. ARNOVA (Association for Research on Nonprofit Organizations and Voluntary Action) Conference, Washington, United States
- 2016 Values, Sustainability, Activism, and Quality of Life: A Multi-Country Perspective. AMA (American Marketing Association) Winter Marketing Educators' Conference, Las Vegas, United States Insights from a Policy Delphi on the Future of the Sharing Economy. Academy of Marketing Science Annual Conference, Lake Buena Vista, United States
- 2014 In the Mood for Doing Good? How Affective States and Benefit Appeal Types Influence Consumers' Decision Making with Regards to Sustainable Products", Association of Consumer Research North American Conference, Baltimore, USA