Ruiqi WEI

Assistant Professor

PhD in Marketing

Marketing

Research topics

1. How to leverage digital platforms to orchestrate business networks

2. How to use new digital technologies in solution business

Prices and awards

AMS Doctoral Consortium Fellow
2017
Academy of Marketing Science
IMP Doctoral Consortium Fellow
2015
Industrial Marketing and Purchasing Group
Doctoral Scholarship
2014 - 2018
UCD Michael Smurfit Business School

Publications

Associations

  • Industrial Marketing and Purchasing Group
  • Academy of Marketing Science

Communications & Seminars

  • Wei, R., Geiger, S., & Vize, R. (2019). A platform approach in solution business: How platform openness can be used to control solution networks. Industrial Marketing Management, 83, 251-265.
  • Wei, R. “Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation?”. In 2019 Academy of Marketing Science Annual Conference. Vancouver, BC, Canada. AMS
  • Wei, R. Geiger. S. & Vize, R. 2019. “Bridging Islands: Boundary Resources in Solution Networks”. In 2019 Academy of Marketing Science Annual Conference. Vancouver, BC, Canada. AMS
  • Wei, R. A Platform Approach in Servitization: How Platform Openness can be Used to Control Solution Networks,
  • Presentation at Department of Operations Management,Copenhagen Business School, 12th, June, 2018
  • Wei, R.,Geiger. S. & Vize, R. 2018. A Platform Approach in Servitization: How Platform Openness can be Used to Control Solution Networks. In 2018Academy of Marketing Science Annual Conference. New Orleans, US. AMS.
  • Wei, R. 2017.A Platform Approach in Servitization: How to Control Solution Networks with Digital Platforms. InAMS Doctoral Consortium. In May 2017, Coronado, US. AMS.
  • Wei, R.,Geiger. S. & Vize, R. 2016. Network Governance in Business-to-Business Electronic Markets: A Social Network Theory Approach. In 2016American Marketing Association Winter Conference.Las Vegas, U.S. AMA.
  • Wei, R., Geiger, S., Vize, R, 2015. Power and Conflict in Two-Sided Platforms. A Social Network Analysis Approach,Industrial Marketing and Purchasing (IMP) Doctoral Colloquium. Denmark, IMP.
  • Wei, R.,Zolkiewski, J. & Sutton-Brady, C. 2014. Customer loyalty: A Relationship Dynamics Perspective. In30th IMP Conference03 September 2014 - 06 September 2014. Bordeaux, France: IMP group.