Ruiqi WEI

Professeur Associé

Doctorat en Marketing

Marketing

Thèmes de recherche

1. Comment utiliser les plateformes numériques pour orchestrer les réseaux d'entreprise

2. Comment utiliser les nouvelles technologies numériques dans le secteur des solutions

Prix et récompenses

Scholarship from the AMS doctoral consortium
2017
Academy of Marketing Sciences
Fellow of the IMP doctoral consortium
2015
Marketing and industrial purchasing group
Doctoral scholarship
2014 - 2019
UCD Michael Smurfit Business School

Associations

  • Industrial Marketing and Purchasing Group
  • Academy of Marketing Science

Communications et Séminaires

  • Wei, R., Geiger, S., & Vize, R. (2019). A platform approach in solution business: How platform openness can be used to control solution networks. Industrial Marketing Management, 83, 251-265.
  • Wei, R. “Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation?”.In 2019 Academy of Marketing Science Annual Conference.Vancouver, BC, Canada. AMS
  • Wei, R. Geiger, S. & Vize, R. 2019. “Bridging Islands: Boundary Resources in Solution Networks”.In 2019 Academy of Marketing Science Annual Conference.Vancouver, BC, Canada. AMS.
  • Wei, R. A Platform Approach in Servitization: How Platform Openness can be Used to Control Solution Networks,
  • Presentation at Department of Operations Management, Copenhagen Business School, 12 th , June, 2018
  • Wei, R.,Geiger. S. & Vize, R. 2018. A Platform Approach in Servitization: How Platform Openness can be Used to Control Solution Networks. In 2018Academy of Marketing Science Annual Conference. New Orleans, US. AMS.
  • Wei, R. 2017.A Platform Approach in Servitization: How to Control Solution Networks with Digital Platforms. InAMS Doctoral Consortium. In May 2017, Coronado, US. AMS.
  • Wei, R.,Geiger. S. & Vize, R. 2016. Network Governance in Business-to-Business Electronic Markets: A Social Network Theory Approach. In 2016American Marketing Association Winter Conference.Las Vegas, U.S. AMA.
  • Wei, R., Geiger, S., Vize, R, 2015. Power and Conflict in Two-Sided Platforms. A Social Network Analysis Approach,Industrial Marketing and Purchasing (IMP) Doctoral Colloquium. Denmark, IMP.
  • Wei, R., Zolkiewski, J. & Sutton-Brady, C. 2014. Customer loyalty: A Relationship Dynamics Perspective.In30th IMP Conference03 September 2014 - 06 September 2014. Bordeaux, France: IMP group.