Ruiqi WEI

Associate Professor

PhD in Marketing



I am an Associate Professor of Marketing at emlyon business school. My research interests focus on B2B marketing and digital technologies in B2B contexts. My research has been published in different leading marketing journals, such as Industrial Marketing Management, Journal of Business Research, and European Journal of Marketing, and Journal of Purchasing and Supply Management. I have been an expert panelist on European Commission project on Visions for the Future of B2B Online Platforms. I have also been an expert panelist on Asia-Pacific Economic Cooperation (APEC) project on Bio-Circular-Green Economic Models. I am also a member of the Digital Transformation Task Force in Business 20 (a prominent engagement group of G20 Summit). I have been a guest editor for a special issue in Journal of Marketing Theory and Practice. I sit on the editorial review board of Journal of Business and Industrial Marketing. I work as an ad hoc reviewer for Journal of Product Innovation Management, Industrial Marketing Management, European Journal of Marketing, and Asia Pacific Journal of Management. I teach marketing management, B2B marketing, relationship marketing, digital marketing, and global marketing, and supervise doctoral and master research projects. I have taught marketing in Singapore, Hong Kong and Dublin. I am also working with some leading B2B digital platforms.

PhD in Marketing, Smurfit Business School, University College Dublin, Ireland
  • MSc in Marketing, Manchester Business School, The University of Manchester
  • BA in English, Sun Yat-sen University
Associate Professor of marketing at emlyon business school
  • 2015 - 2019: Lecturer, Dublin, Hong Kong, Singapore
  • 2014 - 2019: PhD Candidate in Marketing, Smurfit Business School, University College Dublin