Ruiqi WEI

Assistant Professor

PhD in Marketing



I am an Assistant Professor of Marketing at emlyon business school. My research interests focus on B2B marketing and digital technologies in a B2B context. My research has been published in different leading marketing journals, such as Industrial Marketing Management, Journal of Business Research, and European Journal of Marketing. I have been an ad hoc reviewer for European Journal of Marketing and Journal of Business and Industrial Marketing. My research has been presented in different international marketing conferences, such as American Marketing Association Winter Conference, Industrial Marketing Management Summits, Academy of Marketing Science Annual Conferences, and Industrial Marketing and Purchasing Conferences. I teach marketing management, B2B marketing, relationship marketing, global marketing, and supervise research projects. I have taught marketing in Singapore, Hong Kong and Dublin. I am also working with some leading B2B digital platforms. Email:

PhD in Marketing, Smurfit Business School, University College Dublin, Ireland
  • MSc in Marketing, Manchester Business School, The University of Manchester
  • BA in English, Sun Yat-sen University
Assistant Professor of marketing at emlyon business school
  • 2015 - 2019: Lecturer, Dublin, Hong Kong, Singapore
  • 2014 - 2019: PhD Candidate in Marketing, Smurfit Business School, University College Dublin