Monica GROSSO

Associate Professor

Doctorate in Business Administration & Management

Marketing

Research topics

1. Channel relationships: upstream (manufacturer-retailer) & downstream (retailer-shoppers)

2. Private labels vs brands

3. Trust based customer relationship management

4. Ecommerce: privacy concern

5. Multichannel and Omnichannel strategies & customer centricity

6. Customer experience

7. Inclusive Marketing

Prices and awards

Best extended abstract award
2018
SIMA Conference, Venice, Italy
Best paper award
2015
18th European Association for Education and Research in Commercial Distribution (EAERCD), Rennes, France
Pedagogical Innovation Prize
2013 - 2014
emlyon business school, Lyon, France

Publications