Monica GROSSO

Associate Professor

Doctorate in Business Administration & Management

Marketing

Bio

I am a Professor of Marketing. My research centers on relationships within distribution channels both B2B (contractual relationships and collaboration between manufacturers and retailers) and B2C (between retailers and consumers).
I have specifically carried out research on category management, trade marketing, retailer own brands, loyalty programs, omnichannel strategies, data protection, etc. The subjects I have taught include innovation and digitalization in distribution strategies, customer journey management and the customer experience in terms of customer centricity.

2012: Doctorate in Business Administration & Management - Bocconi University, Milan, Italy
  • 2011: Ph.D. in Business Administration & Management - Bocconi University, Milan, Italy
  • 2004: Master of Science in Business Administration - Bocconi University, Milan, Italy
2012 - 2019: Assistant Professor - emlyon business school, Lyon, France
  • 2012: Visiting Lecturer - Edhec Business School, Lille, France
  • 2011 - Now: Affiliate Professor of Marketing - SDA Bocconi School of Management, Milan, Italy