Mathieu BEAL

Béal, Mathieu, Lécuyer, Charlotte, Guitart, Ivan. 2024. Humor in Online Brand-to-brand Dialogues: Unveiling the Difference between Top Dog and Underdog Brands. Journal of Interactive Marketing, FORTH

Béal, Mathieu, Grégoire, Yany, Carrillat, François. 2023. Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility. Journal of Interactive Marketing, 58 (1) : 34-51 p.

Béal, Mathieu, Suri, Anshu, Nguyen, Nguyen, Grégoire, Yany, Sénécal, Sylvain. 2022. Is service recovery of equal importance for private vs public complainers?. Journal of Business Research, 153 : 392-400 p.

Lécuyer, Charlotte, Béal, Mathieu, Capelli, Sonia, Sabadie, William. 2022. “More CSR versus more benefits”: How members' motives influence loyalty toward cooperatives. European Journal of Marketing, 56 (8) : 2309-2339 p.

Béal, Mathieu, Grégoire, Yany. 2022. How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?. Journal of Service Research, 25 (2) : 242-259 p.

Béal, Mathieu, Sabadie, William, Grégoire, Yany. 2019. The effects of relationship length on customer profitability after a service recovery. Marketing Letters, 30 (3-4) : 293-305 p.

Béal, Mathieu, Sabadie, William. 2018. The impact of customer inclusion in firm governance on customers' commitment and voice behaviors. Journal of Business Research, 92 : 1-8 p.

Béal, Mathieu, Lécuyer, Charlotte, Bayart, Caroline, Clot, Denis. 2024. A Rejection-Based Model of Partial Service Termination and Its Impact on Customers' Patronage. Amelia Island, Florida, USA, June 27-30, 2024. Amelia Island : Florida State University

Radanielina-Hita, Marie Louise, Béal, Mathieu, Grégoire, Yany, Sénécal, Sylvain. 2023. “Angels and Demons”: The Opposite Effects of Critical Thinking and Conspiration Thinking in Health Communication . San Francisco, CA, USA, August 4-6, 2023. San Francisco, CA : AMA, American Marketing Association

Béal, Mathieu, Grégoire, Yany, Gril, Emmanuelle. 2024. Comment l’humour peut-il désamorcer l’incivilité sur les réseaux sociaux?. Gestion, 49 (1): 96-99 p.