Mathieu BEAL

Béal, Mathieu, Grégoire, Yany, Carrillat, François. 2023. Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility. Journal of Interactive Marketing, 58 (1) : 34-51 p.

Béal, Mathieu, Suri, Anshu, Nguyen, Nguyen, Grégoire, Yany, Sénécal, Sylvain. 2022. Is service recovery of equal importance for private vs public complainers?. Journal of Business Research, 153 : 392-400 p.

Lécuyer, Charlotte, Béal, Mathieu, Capelli, Sonia, Sabadie, William. 2022. “More CSR versus more benefits”: How members' motives influence loyalty toward cooperatives. European Journal of Marketing, 56 (8) : 2309-2339 p.

Béal, Mathieu, Grégoire, Yany. 2022. How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?. Journal of Service Research, 25 (2) : 242-259 p.

Béal, Mathieu, Sabadie, William, Grégoire, Yany. 2019. The effects of relationship length on customer profitability after a service recovery. Marketing Letters, 30 (3-4) : 293-305 p.

Béal, Mathieu, Sabadie, William. 2018. The impact of customer inclusion in firm governance on customers' commitment and voice behaviors. Journal of Business Research, 92 : 1-8 p.

Béal, Mathieu, Lécuyer, Charlotte, Bayart, Caroline, Clot, Denis. 2024. A Rejection-Based Model of Partial Service Termination and Its Impact on Customers' Patronage. Amelia Island, Florida, USA, June 27-30, 2024. Amelia Island : Florida State University

Radanielina-Hita, Marie Louise, Béal, Mathieu, Grégoire, Yany, Sénécal, Sylvain. 2023. “Angels and Demons”: The Opposite Effects of Critical Thinking and Conspiration Thinking in Health Communication . San Francisco, CA, USA, August 4-6, 2023. San Francisco, CA : AMA, American Marketing Association

Béal, Mathieu, Grégoire, Yany, Gril, Emmanuelle. 2024. Comment l’humour peut-il désamorcer l’incivilité sur les réseaux sociaux?. Gestion, 49 (1): 96-99 p.