Mathieu BEAL

Assistant Professor

Marketing

Bio

I obtained my PhD at University Lyon 3 and I am now Assistant Professor in Marketing at emlyon, where I primarily teach customer experience.
My research interests include services marketing, service recovery, and humor in marketing. I published my research in several academic journals, including Journal of Service Research, Journal of Interactive Marketing, Marketing Letters, Journal of Business Research, and European Journal of Marketing. I currently sit on the editorial boards of Journal of Service Research and Journal of Interactive Marketing.

2014 - 2018: Ph.D. in Marketing, University Lyon 3 (France)

2023: Assistant Professor, emlyon business school

2019 - 2023: Assistant Professor, Grenoble École de Management (France)
2017 - 2019: Teaching and Research Assistant, iaelyon - University Jean Moulin Lyon 3 (France)