Mathieu BEAL

Assistant Professor



I obtained my PhD at University Lyon 3 and I am now Assistant Professor in Marketing at emlyon. My research and teaching interests relate to services marketing, specifically to customer dissatisfaction and online service recovery. I published my research in many academic journals, including Journal of Service Research, Journal of Interactive Marketing, Marketing Letters, Journal of Business Research, et European Journal of Marketing. I sit at the editorial board of Journal of Service Research.

2014 – 2018 : Ph.D. in Marketing, University Lyon 3 (France)
2023: Assistant Professor, emlyon business school
  • 2019 - 2023: Assistant Professor, Grenoble École de Management (France)
  • 2017 - 2019: Teaching and Research Assistant, iaelyon – University Jean Moulin Lyon 3 (France)