Ajay KUMAR

Bio

I am an Associate Professor of Business Analytics at emlyon business school, and my expertise lies in helping companies leverage data science, machine learning, AI, and business analytics for competitive advantage and to understand how consumers, firms, industries, and societies are being reshaped by the big-data and business analytics revolution.

I have a strong publication record, with over 40 articles published or forthcoming in prestigious academic journals, including top-tier journals (FT-50/UTD-24/ABS-4*/AIS Senior Scholars' List of Premier Journals) such as Harvard Business Review, Production & Operations Management, Manufacturing and Service Operations Management, INFORMS Journal on Computing, Journal of Management Information Systems, Journal of Business Ethics, Journal of Information Technology, European Journal of Information Systems, Information Systems Journal, Decision Support Systems, British Journal of Management, Journal of Product Innovation Management, International Journal of Operations and Production Management, European Journal of Operational Research, Journal of Business Research, and IEEE Transactions on Engineering Management.

My research explores the impact of emerging information technologies—such as AI, advanced analytics, augmented reality (AR), virtual reality (VR), big data, blockchain, metaverse and the Internet of Things (IoT)—on innovation, business strategy, and productivity. My work follows three main streams. In the first, I investigate how AI & advanced analytics influence firm innovation, business strategies, and industry productivity. My second research area focuses on the impact of social media data on individual work performance. Additionally, I explore the emergence of new biases associated with the use of digital technologies. My third research area focuses on addressing the pervasive issue of misinformation and disinformation globally, and my research focuses on developing robust methodologies for misinformation & fake news detection across digital platforms.