Mia BIRAU

Associate Professor

IREGE: French Doctoral Diploma in Business Management

Marketing

Bio

I am an Associate Professor of Marketing at emlyon business school. My research focuses on the use of marketing tools to improve consumers' wellbeing, more specifically in improving healthy food consumption and reducing food waste. One of my published works received the prestigious Thomas C. Kinnear Award for my lasting contribution in marketing and public policy. I teach consumer behavior, marketing principles and marketing research.

2013 - 2017: IREGE: French Doctoral Diploma in Business Management, Université Savoie Mont-Blanc, IAE Savoie Mont-Blanc

2011 - 2016: PhD in Business Administration, Marketing, Grenoble Ecole de Management (GEM), Grenoble, France
2014: Visiting PhD, Concordia University, Montreal, Canada

2019 - 2020: Assistant Professor – Digitalization Academy, SKEMA Business School, Lille Campus, France

2017 - 2019: Assistant Professor – ESDES, Catholic University of Lyon, France
2016 - 2017: Research Associate – Grenoble Ecole de Management, France