Lionel SITZ

Associate Professor

Research center : Lifestyle

Habilitation à diriger des recherches

Marketing

Research topics

1. Brand communities

2. Lifestyles in a connected society

3. Consumer experience

4. Videography

5. Visual anthropology

6. Market construction and consumer categorization

7. Regionalism and ethnic affiliation

8. Consumer social movements

Prizes and awards

Research grant
2004
Auchan Chair

Publications

Associations

  • Association for Consumer Research
  • Association Française du Marketing
  • European Association for Consumer Research
  • Consumer Culture Theory