Lionel SITZ

Associate Professor

Research center : Lifestyle

Habilitation à diriger des recherches



I hold a Ph.D. in Management Science and I am authorized to supervise research.
I am interested in everything related to consumer trends and I teach a number of different courses including ESC and MBAs, etc.
I lecture in branding, consumer behavior and the sociology and anthropology of consumption. Particular areas of interest are brands and their status in contemporary culture, lifestyles in a connected society, consumer passion and the relationship between ethnicity and consumption. I bring in different social sciences (sociology, anthropology etc.) and different methods (ethnography, videography etc.).

Habilitation à Diriger des Recherches (HDR) - University Paris Est
  • 2006: Doctorate in Marketing– Paris XII University, France
  • DEA Sciences de Gestion with honors
2010 - Now: Associate professor - emlyon business school, Lyon, France
  • 2007 - 2010: Assistant professor - emlyon business school, Lyon, France
  • 2003 - 2007: Teaching and research assistant - Paris XII University, France