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Brigitte AURIACOMBE

Professor level 2

Research center : Lifestyle

Ph.D. in Management

Marketing

Bio

After fifteen years in business (Accor Group) as a marketing manager, I reoriented my career towards teaching and research by doing a PhD in management (2010).
My research within the Lifestyle Research Centre deals with the lived experience of customers and workers in service activities.
I use qualitative methods, including ethnography, in order to put to the fore the frames of interpretation of the actors involved. After having studied customer/worker interactions in a dyadic context I now look into these interactions in collective contexts.
I run the partnership developed with Club Med (world specialist of all inclusive holidays) which combines research, pedagogy and consultancy.

2010: Ph.D. in Management, first class honours and unanimous commendation of the jury - Université Paul Cézanne, Aix-Marseille 3
  • 2001: Master's degree (DEA) in Strategy and Management - Lyon 3, emlyon business school, Lyon, France
  • 1984: Ecole Supérieure de Commerce de Lyon - emlyon business school, Lyon, France
2018 - Now: Professor, Services Marketing - emlyon business school, Lyon, France
  • 2011 - 2018: Associate Professor, Services Marketing - emlyon business school Lyon, France
  • 2015 - 2018: Head of the Markets & Innovation department, emlyon business school, Lyon, France