Anil ISISAG

Assistant Professor

PhD in Marketing

Marketing

Research topics

1. Digitalization of consumer culture

2. Market-mediated performances

3. Sports and lifestyle consumption

4. Risk society and consumer risk perceptions

5. Cultural branding and doppelgänger brand images

6. Market dynamics: Legitimation and delegitimation processes

Prizes and awards

Fulbright Doctoral Grant

2015 - 2017

US Department of State, Bureau of Educational and Cultural Affairs

Associations

Consumer Culture Theory Consortium
Association for Consumer Research
American Marketing Association

Communications & Seminars

2020 Thompson, Craig*, and Anil Isisag, “Why Do Consumers Put Their Bodies at Risk? A Reflexive Modernist Analysis of CrossFit's Marketplace Culture,” Paper presented at the Online Association for Consumer Research Conference, Paris, France.
2019 Isisag, Anil*, “Mobile Dating Apps and the Intensive Marketization of Dating: Gamification as a Marketizing Apparatus,” Paper presented at the Association for Consumer Research Conference, Atlanta, GA.
2019 Isisag, Anil and Ankita Kumar, “Understanding the Mechanisms and Outcomes of Intensive Marketization,” Special session co-chaired at the Association for Consumer Research Conference, Atlanta, GA.
2019 Isisag, Anil, Anuja Pradhan, Gulay Taltekin Guzel*, Luciana Velloso et al., “Tactics of Circumvention: How to Evade CCT's Doppelgänger Brand Images as an Emerging Scholar,” Roundtable co-chaired at the Consumer Culture Theory Conference, Montreal, Canada.
2019 Thompson, Craig, and Anil Isisag*, “Beyond Self-Optimization and Existential Risk-Taking: Consumers' Enactment of CrossFit in the Age of Reflexive Modernization,” Paper presented at the Consumer Culture Theory Conference, Montreal, Canada.
2019 Thompson, Craig, and Anil Isisag*, ““For the Unknown and the Unknowable”: An Analysis of CrossFit through the Lens of Risk Society,” Paper presented at the Interpretive Consumer Research Workshop, Lyon, France.
2019 Isisag, Anil*, “Managing Institutional and Cultural Complexity in the Contemporary Digital Marketplace,” Special session chaired at the AMA Winter Academic Conference, Austin, TX.
2019 Isisag, Anil*, and Craig Thompson, “Looking for Love in All the Wrong Places: How Do Rival Dating Apps Capitalize on Tinder's Doppelgänger Brand Image?” Paper presented at the AMA Winter Academic Conference, Austin, TX.
2018 Thompson, Craig*, and Anil Isisag, ““For the Unknown and the Unknowable”: The Rise and Reconfiguration of the CrossFit Brand as a Post-9/11 Mythos,” Paper presented by co-author at the Association for Consumer Research Conference, Dallas, TX.
2018 Isisag, Anil, and Ahmed Benmecheddal, "Market Politics: Ideological Reconfiguration of Market Structures." Special session co-chaired at the Consumer Culture Theory Conference, Odense, Denmark.
2018 Isisag, Anil*, "The Cultural Politics of Marketplace Delegitimation: Insights from the Slow Death of a Turkish TV Series.” Paper presented at the Consumer Culture Theory Conference, Odense, Denmark.
2017 Isisag, Anil*, “Neoliberal Governmentality.” Special session chaired at the Consumer Culture Theory Conference, Anaheim, CA.
2017 Isisag, Anil*, “Of Swiping and Being Swiped: Neoliberal Governmentality in and Beyond Dating Apps.” Paper presented at the Consumer Culture Theory Conference, Anaheim, CA.

*denotes presenting author