Assistant Professor

PhD in Marketing



I am an Assistant Professor of Marketing affiliated with the Lifestyle Research Center. As a culturally oriented consumer researcher, I am interested in digitalization of consumer culture, risk taking consumer behavior, market dynamics, cultural branding, and qualitative methodology. I teach the Marketing Strategy course in Programme Grande École.

2020: PhD in Marketing, Wisconsin School of Business, University of Wisconsin-Madison, the United States
  • 2015: MSc in Marketing, Faculty of Business Administration, Bilkent University, Turkey
  • 2011: BSc in Business Administration, Department of Business Administration, Middle East Technical University (METU), Turkey
2020 - Now: Assistant Professor of Marketing, emlyon business school, Lyon, France
  • 2018 - 2019: Founding member and co-chair, Consumer Culture Theory PhD Network
  • 2013 and 2015: Coordinator, Doctoral Seminar on « Theorizing » Consumption Markets and Culture, Bilkent University, Center for Research in Transitional Societies