Professor level 1
I have an expertise in marketing strategy, services marketing and brand management and have teaching experience in Australia, Italy, Spain, Germany, UK, USA, France, and Hong Kong. Currently, I am working on research projects on luxury services, value co-creation behavior in both B2B and B2C context respectively, brand experience, and potential effects of marketing and brand management capabilities on performance.
IMD and Wharton Business School
- PhD in Marketing, University of New South Wales, Australia
- MBA, (AGSM) University of New South Wales, Australia
2018: Deputy Academic Director of Global EMBA Program, emlyon business school
- 2018: Deputy Academic Director of the Global DBA Program, emlyon business school
- 2018: Director of the Brand Management Center, emlyon business school