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Sherriff LUK

Professor level 1

IMD

Marketing

Bio

I have an expertise in marketing strategy, services marketing and brand management and have teaching experience in Australia, Italy, Spain, Germany, UK, USA, France, and Hong Kong. Currently, I am working on research projects on luxury services, value co-creation behavior in both B2B and B2C context respectively, brand experience, and potential effects of marketing and brand management capabilities on performance.

IMD and Wharton Business School
  • PhD in Marketing, University of New South Wales, Australia
  • MBA, (AGSM) University of New South Wales, Australia
2018: Deputy Academic Director of Global EMBA Program, emlyon business school
  • 2018: Deputy Academic Director of the Global DBA Program, emlyon business school
  • 2018: Director of the Brand Management Center, emlyon business school