Sherriff LUK

Professor level 1

IMD

Marketing

Bio

I have an expertise in marketing strategy, services marketing and brand management and have teaching experience in Australia, Italy, Spain, Germany, UK, USA, France, and Hong Kong. Currently, I am working on research projects on luxury services, value co-creation behavior in both B2B and B2C context respectively, brand experience, and potential effects of marketing and brand management capabilities on performance.

IMD and Wharton Business School

PhD in Marketing, University of New South Wales, Australia
MBA, (AGSM) University of New South Wales, Australia

2018: Deputy Academic Director of Global EMBA Program, emlyon business school

2018: Deputy Academic Director of the Global DBA Program, emlyon business school
2018: Director of the Brand Management Center, emlyon business school