emlyon business school : International and European business school / Faculty & Research / Faculté / Annuaire des professeurs / Pauline MICHAUD
Pauline MICHAUD
Professor of practice
Publications
Expertises
Marketing strategy, Marketing mix, Communication strategy, Media plan online, Offline branding, Retail
Courses taught
BBA
- Marketing research
- Communicating the value proposition
- Strategic acces to market
Msc in International Mktg & Business Developement
- Strategic acces to market
MSc in Digital Marketing and Data Science
- Store digitalization
Programme Grande école
- International Retail management
- Route to Mkt, ECR and Category Management