Emeritus Professor

Docteur en Sciences de Gestion

Innovation & Entrepreneurship


I am Professor at emlyon business school, where I teach marketing & management of innovation.
I am responsible for a 3rd cycle programme in the management of technology and innovation.
I have been conducting research into the marketing of technological innovation since 1982, in collaboration with most of the large industrial firms (Saint-Gobain, Thomson, Elf Atochem, Total, Schneider Electric...).
I have carried out more than a hundred marketing studies for these companies and have been adviser for a number of start-ups.
I am visiting professor for Cranfield School of Management (UK).
I have written or co written ten books.

1993: Ph.D. in Management Science - University of Lyon III, Lyon, France
  • 1979: Mechanical engineer, Graduated from Ecole Nationale Supérieure d'Arts et Métiers – Paris Tech ENSAM
  • 1980: International MBA - emlyon business school, Lyon, France
1982 - Now: Professor of marketing and management of innovation at emlyon
  • 1992 - Now: Guest lecturer at CRANFIELD School of Management
  • 1998 - 1999: One sabbatical year spent at CRANFIELD School of Management