Moritz JOERLING

Assistant Professor

Ph.D. Service and Technology Marketing Group

Marketing

Research topics

1. Human-Technology interaction

2. Service Robots

3. AI ethics

4. Morality

5. Attribution theory

Prizes and awards

Finalist best paper award
2019
Journal of Service Research
4-month stay at Kellogg School of Manage-ment
2019
Stipend from the German Academic Exchange Office
Publication price 2019 of the business faculty RWTH Aachen University
2019
For ethical and social responsi-bility and diversity research (500 EUR)

Publications

Communications & Seminars

  • Presentation “Attribution of Responsibility in Encounters with Service Robots” at the Marketing department of the University of South Florida (Tampa, Florida in November 2019)
  • The Association for Consumer Research Conference 2018, Dallas (Texas, US): When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it
  • 2018 AMA Winter Academic Conference, New Orleans (Louisiana, US): Advertising with Virtual Real-ity – Exploring New Possibilities
  • Workshop “The Future of Ownership Research” 2017, Vienna (Austria): Access-Based Consumption of Luxury Car Brands and its Negative Effect on Brand Evaluation
  • 2016 AMS Annual Conference, Orlando (Florida, US): Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract.
  • 2016 AMS 19th World Marketing Congress, Paris (France): Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract