Marta PIZZETTI
Associate Professor of Marketing
Bio
I received a PhD in Communication Sciences from Università della Svizzera Italiana (Switzerland). Before joining emlyon I was assistant professor in marketing at TBS Business School (Toulouse) and I also had teaching experience in marketing related courses at the master and bachelor level at Bocconi University (Italy), IULM University (Italy) Franklin University (Switzerland) and Università della Svizzera italiana (Switzerland).
My main research interests deal with corporate hypocrisy and ethical misbehaviour (brand transgressions and greenwashing), and consumer well-being, especially related to food and ethical consumption. Currently I study how a positive relationship with food can be enhanced from the middle of the supply chain, by exploring relevant stakeholder strategies to influence the food production and distribution.
Ph.D. in Communication Sciences - Università della Svizzera Italiana, Lugano – Switzerland
Master of Science in Psychology - Università Cattolica del Sacro Cuore, Milano – Italy
2010 - Now: Assistant Professor of Marketing, emlyon business school, Lyon, France
2019 - 2021: Assistant Professor of Marketing, TBS Business School - Toulouse, France
2017 - 2019: Post.Doc Researcher and Lecturer, Faculty of Communication Science, Università della Svizzera italiana, Lugano - Switzerland