I am professor of marketing and director of Lifestyle Research Center at emlyon business school. My areas of expertise and teaching focus on branding, consumer experience, lifestyle, digital media, and creative visual research methods. My research has received several awards, including The Sidney J. Levy Award, and has been published in top-tier journals like the Journal of Consumer Research, Organization Science, Organization, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, and Consumption Markets and Culture. I serve as Associate Editor of Consumption Markets & Culture. In addition, I regularly help companies in lifestyle branding and digital marketing.
2019: Habilitation à Diriger des Recherches (Sciences Gestion), Université de Reims Champagne-Ardenne, France
- 2010: Doctor of Science (Economics and Business Administration), Marketing, Aalto University School of Business, Finland
- 2005: Master of Science (Economics and Business Administration), Marketing, Helsinki School of Economics, Finland
2019 - Now: Full Professor of Marketing, emlyon business school, France
- 2015 - 2019: Associate Professor of Marketing, emlyon business school, France
- 2014 - 2015: Associate Professor of Marketing, NEOMA Business School, Rouen Campus, France