Research center : Lifestyle
I am an Associate Professor of Marketing at emlyon business school in France.
I earned a Ph.D. in Business Administration (Marketing) from the University of Texas-Pan American in 2010.
My research focuses on the sociology of consumption and consumer culture, transformative consumer research issues such as sustainable consumption/production, sustainable communities, alternative food consumption and tourism practices, and human-technology interactions in alternative markets.
My work has appeared in journals including Journal of Business Research, Marketing Theory, Consumption, Markets & Culture, Journal of Marketing Management, Journal of Macromarketing and Journal of Consumer Culture; in books including The Digital Consumer and Digital Virtual Consumption and in international conferences including Consumer Culture Theory, Transformative Consumer Research, and Association for Consumer Research.
2010: Philosophy of Doctorate (Ph.D.) in Business Administration with concentration in Marketing - The University of Texas – Pan American (UTPA), USA
- 2005: Master in Business Administration (MBA) - The University of Texas – Pan American (UTPA), USA
- 1998: Bachelor of Arts in Advertisement & Public Relations, Ege (Aegean) University, Turkey
2010 - 2012: Assistant Professor of Marketing - Eastern Kentucky University, USA
- 2007 - 2010: Graduate Teaching Assistant - The University of Texas – Pan American (UTPA), USA
- 2003 - 2009: Graduate Research Assistant - The University of Texas – Pan American (UTPA), USA