Guillaume HERVET

Associate Professor



I am joining emlyon business school as an Associate Professor with a specialization in digital marketing. My research focuses on advertising strategies and their impact on companies' online media (website, social networks, and mobile applications). Before joining emlyon business school, I worked in Switzerland (HEC Lausanne) and in other business schools in France (Grenoble Ecole de Management). I obtained my Ph.D. in Management Sciences in Canada (Université Laval, Québec) as well as an M.B.A. in Marketing. I also hold a Master's degree from SKEMA (France).

Digital marketing, Advertising strategy, advertising efficiency, e-commerce, social media

Ph.D. in Business and Administration (University Laval, Québec, Canada)
  • M.B.A. in Marketing (University Laval, Québec, Canada)
  • Master 2 in Marketing Management (SKEMA Business School, Lille, France)
Since 2023: Associate Professor in Marketing at emlyon business school
  • 2021 - 2023: Maitre d'Enseignement et de Recherche 1– HEC Lausanne
  • 2018 - 2021: Associate Professor in Marketing – Grenoble Ecole de Management
  • 2014 - 2018: Assistant Professor in Marketing – Grenoble Ecole de Management
  • 2011 - 2014: Assistant Professor – ESC Saint-Etienne