emlyon business school : International and European business school / Faculty & Research / Faculté / Annuaire des professeurs / Joonas ROKKA
Joonas ROKKA
Professor level 1
Research center : Lifestyle
Bio
I am director of PhD Program and professor at emlyon business school.
My areas of expertise and teaching focus on branding, consumer experience, lifestyle, digital media, and creative visual research methods.
My research has been published in leading journals including the Journal of Consumer Research, Organization Science, Organization, Annals of Tourism Research, Marketing Theory, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, and Consumption Markets and Culture.
I am currently Associate Editor for Consumption Markets & Culture and Journal of Customer Behaviour and Board member at the Consumer Culture Theory Consortium.
2019: Habilitation à Diriger des Recherches (Sciences Gestion), Université de Reims Champagne-Ardenne, France
- 2010: Doctor of Science (Economics and Business Administration), Marketing, Aalto University School of Business, Finland
- 2005: Master of Science (Economics and Business Administration), Marketing, Helsinki School of Economics, Finland
2019 - Now: Full Professor of Marketing, emlyon business school, France
- 2015 - 2019: Associate Professor of Marketing, emlyon business school, France
- 2014 - 2015: Associate Professor of Marketing, NEOMA Business School, Rouen Campus, France