emlyon business school : International and European business school / Faculty & Research / Faculté / Annuaire des professeurs / Alice RIOU
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Alice RIOU

Associate Professor

Doctorate in Business Administration - Marketing et expérience client

Marketing

Research topics

1. Body-related products

A complex research topic, the body may be studied from an internal perspective, which then leads to questions on the construction of the healthcare, food and dietary supplement markets. It may also be studied from an external perspective, through an examination of the cosmetics, perfumes, fashion objects and beauty markets.

Publications