Luxury Sales & Marketing Manager
A Luxury Sales & Marketing Manager is responsible for driving revenue growth, shaping brand desirability, and delivering exceptional client experiences within high-end fashion, beauty, jewelry, hospitality, or lifestyle brands. Combining commercial strategy and brand storytelling, they lead sales teams, develop selective marketing plans, and oversee high-value client relations. Core missions include market analysis, product launches, retail activation, digital engagement, and VIP events. They ensure consistency across all touchpoints, uphold brand heritage, and create emotional value to strengthen loyalty. This role requires strong leadership, creativity, data-driven decision-making, and deep knowledge of luxury codes and consumer expectations. Typically holding a business or luxury management degree, they collaborate closely with product, communications, and retail teams to elevate brand performance globally.
What is a luxury sales & marketing manager ?
A luxury sales & marketing manager is responsible for overseeing or actively contributing to the management of the marketing department within their company. They play a pivotal role in ensuring the sustainable growth of sales, brand prestige, and overall performance of the products or services they oversee. Their leadership is crucial in directing teams and developing strategies that align with the brand’s vision and goals.
What does a luxury marketing manager do?
Luxury Sales & Marketing Managers are deeply involved in defining the promotion strategy for brands or products. While specific duties vary based on the position, typical responsibilities include:
- Conducting thorough market research;
- Develop marketing strategies
- Analyzing and studying competitive methods;
- Identifying and capitalizing on opportunities for improvement;
- Managing budgets effectively;
- Creating tailored strategies to appeal to luxury clientele.
Additionally, these managers often collaborate closely with creative and design teams to ensure that all visual and content elements align with the brand’s image. They also manage media planning and social media strategies to enhance brand awareness and engage with potential customers. By attending and managing high-profile events, they create opportunities to meet clients and other key stakeholders, further strengthening the brand's presence in the market.
What skills are needed for luxury marketing?
Key skills for a Luxury Sales & Marketing Manager include:
- Mastery of the intricacies and nuances of the luxury sector
- Deep understanding of the company's industry sector
- Creative thinking, innovation, and imagination
- Strong analytical skills and a keen eye for numbers
- Effective communication and leadership abilities to manage teams and ensure smooth project implementation
In addition to these, a successful manager in this field must stay updated on global marketing trends and have the ability to develop and execute marketing plans that resonate with luxury brand consumers.
How to become a luxury sales & marketing manager ?
Recruiters in the luxury sector typically seek candidates with a bachelor’s or a master's degree (level Bac +3 to +5) in a relevant field. MBA programs are also highly valued for those aiming for senior roles such as Director of Marketing.
Given the demanding nature of the luxury industry, aspiring professionals are encouraged to pursue education at institutions renowned for their academic excellence, international outlook, and extensive industry connections.
For students with a bachelor's degree
The Master of Science in Luxury Management & Marketing offered by emlyon business school is designed for students holding a bachelor's degree (level Bac +4) or equivalent, with exceptions considered for those with a bachelor's degree (level Bac +3). This program is specifically tailored to equip students with the skills and knowledge needed to excel in the luxury sector, offering insights into the unique demands and expectations of luxury brands. This 18-month program includes 4 to 6 months of internship. Students will study at the Paris campus, followed by rotations in Rome, London, or New York, and conclude with an international experience at a partner university in Perth, Australia.
Brochure of the MSc in Luxury Management & Marketing
The Master in Management - Grande Ecole delivers a Master's degree in 2 to 3 years. Accessible after a minimum bachelor’s degree, this program of excellence in management offers you a progressive, tailor-made specialization. With a focus on developing skills that are highly valued in the luxury industry, this program provides numerous opportunities for internships, practical experience, “DNA” courses, and a vibrant student life in Lyon.
Brochure of the Master in Management - Grande Ecole
For students with a high school diploma
For students who have completed high school or an undergraduate degree, the Global BBA is a four-year program in international management, based on project-based learning, with numerous academic and professional immersions abroad, and a specialization in the fourth year. This program lays a strong foundation for those aspiring to enter the luxury sector, providing early exposure to the global business environment and specialized knowledge that can be leveraged in luxury brand management.
Salary of a luxury sales & marketing manager
Compensation for luxury marketing jobs varies based on factors such as company prestige and level of experience. On average, salaries progress as follows:
- Junior: €45,000 per year
- Experienced: €56,000 per year
- Senior: €68,000 per year
Additionally, performance-based bonuses may be awarded for achieving set objectives, further enhancing the overall compensation package. The potential for salary growth is significant, especially for those who advance to senior director or executive roles.
Career progression of a luxury sales & marketing manager
With experience, Luxury Sales & Marketing Managers may advance to roles with greater responsibilities, such as Director of Sales or independent consultant specializing in the luxury industry. The career path may also lead to positions such as Marketing Director or Senior Director, overseeing global marketing campaigns for luxury brands. For those with an entrepreneurial spirit, there is the possibility of creating and managing their own luxury brand or consultancy.
FAQ
The luxury industry is defined by exclusivity, craftsmanship, and strong emotional value, spanning fashion and luxury, beauty, jewelry, hospitality, and lifestyle. Luxury brands focus on heritage, scarcity, and exceptional quality to create desire and loyalty. Consumer behavior in this sector is driven by experience, status, and authenticity, with clients expecting personalized service and seamless digital-to-store journeys.
To strat a career in luxury, you can find luxury marketing jobs on major job platforms (LinkedIn, Indeed, FashionJobs) and directly on luxury brands’ career pages. Many roles are available in global hubs like New York, Paris, Milan, and London. To apply quickly, use platforms that offer “easily apply” features or set up job alerts. Networking, career fairs, and luxury-focused business schools’ career centers are also effective channels.