Bruno TALLENT is appointed Brand, Marketing & Communications Director, and member of the Executive Board of emlyon business school
Published on 2021.02.24
emlyon business school continues to renew its executive team to reinforce the brand's reputation and outreach of the early makers group. Starting on December 1st, Bruno TALLENT will join our School as Brand, Marketing & Communications Director, and as such, member of the Executive Board.
Bruno TALLENT worked for almost 30 years in the world's biggest groups in marketing and communication (Omnicom, Havas, IPG), with managerial responsibilities for more than 15 years. Not only did he collaborate with major brands, French and international companies - such as Air France, Danone, Groupama, Nespresso, L'Oréal, Schneider Electric … - but he also worked in start-ups. Thus, he addressed multiple issues: brand strategy, brand building, institutional and corporate communication, B2C and B2B communication, digital and social media strategy, event communication, media relations.
After 6 years at BDDP, then 4 at Havas, he entered TBWA\France (Omnicom) in 2000, as Vice-President and Integration Director. For 15 years, he served successively as brand director for France Télécom & Orange, development Director for the Group, Director of Branding & Design and then Founder of the BEING agency, a new agency model implemented in Paris, Lyon, Lille, Shanghai and London.
He joined the McCANN (IPG) group in 2015 as President and CEO France. For 5 years he launched and developed a new dynamic of growth based on the integration of expertise and business lines. He rebuilt the reputation - creative and strategic – of the agency in France and within the world's network; in 2019, McCANN Paris won as 1st French agency at the Cannes Lions Festival, the world's leading ranking in creative advertising and communication.
Throughout these 5 years, he reinforced the consulting expertise in brand strategy, integrated communications and developed a top-tier social media offer.
Expert in branding, with a passion for talent development, he was always directly involved in recruiting and training the collaborators entering the agencies he was managing.
Bruno Tallent graduated from emlyon business school (Grande École Program); he later taught at Sciences Po and at emlyon, in the Specialized Program in Digital transformation, Marketing and Strategy (where he seats as member of its Development Council) and was a guest at Grenoble's Geopolitics Festival on a regular basis, in 2017, 2018 and 2019.
I am extremely proud and happy to join emlyon business school. emlyon taught me academic fundamentals and human values which never left me all throughout my professional life. The School also gave me this thirst for learning and entrepreneurship, to be an active actor in society and in all the projects I can be part of. I am convinced that it has the best assets - human and academic – to make the next pages of its long-lasting history rhyme with success. On the eve of its 150th anniversary, the emlyon brand is a unique model of excellence and performance in France and on the international scene
I am excited about the arrival of Bruno Tallent, a former graduate of our School with an outstanding career and experience. As part of our Executive Management, and as Brand, Marketing and Communications Director, he will have three priorities: defining the means of expression and communication of emlyon's brand, organizing the School's institutional oriented meetings and discussions, and designing and building our marketing strategy. Welcome back to your alma mater Bruno, I wish you all the best in your new endeavors!
Bruno Tallent will join the Executive Board of emlyon business school currently made of Isabelle Huault – Executive President and Dean, Annabel-Mauve Bonnefous – Dean of Programs, Tessa Melkonian – Dean of the Faculty and Research – and Nicolas Péjout – Director of Strategy and Development.