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Catherine PARDO

Professeur niveau 1

Habilitation à Diriger des Recherches en Sciences de Gestion

Marketing

Thèmes de recherche

1. Marketing Business to Business

2. Key Account Management (Gestion des Comptes Clés)

3. Intermédiation interentreprises

4. Organisations marketing en Business to Business

Publications

Associations

  • Personnalité Qualifiée au sein de la Commission de Concertation du Commerce
  • Personnalité Qualifiée au sein de la Commission des Comptes Commerciaux de la Nation

Communications et Séminaires

  • Pardo, C. & Dessaigne, E. (2017). B2B distributors as possible network stewards. Communication to the 8th BMM-EMAC Biennial International Conference on Business Market Management, Graz, Austria. 6-8 july2017
  • Michel, S., Saucede, F. & Pardo, C. (2017). Changing positions in distribution networks: the role of legitimacy. Communication to the Conference Bringing IT to Marketing, Paris, France. 29-30 may2017
  • Pardo, C. & Dessaigne, E. (2015). Dynamics within a distribution network. Communication to the 31st IMP Conference, Kolding, Denmark.
  • Niersbach, B., Ivens, B. S., Pardo, C. & Leischnig, A. (2015).Managing internal network activities in Key Account Management – a case study.Communication to the 31st IMP Conference, Kolding, Denmark.
  • Niersbach, B., Ivens, B. S., Pardo, C. & Leischnig, A. (2015).Key Account Management (KAM) and competitive advantage.Communication to theInternational Competitiveness Management Conference, Copenhagen, Denmark.
  • Ivens, B. S., Leischnig, A., Niersbach, B., & Pardo, C. & (2015).The Dual Network Perspective on Key Account Management: KAM as organizational capability for managing the interface between customer-side network and supplier-side network. Communication to the 7th BMM Confrence, London, UK.
  • Cova, B., Pardo, C., Salle, R. & Spencer, R. (2014), coping with recurring issues in BtoB research: The Sisyphus effect? Or a rolling stone syndrome? 30th IMP Conference, Bordeaux, France.
  • Portier, P., Pardo, C. & Salle, R. (2014), From Dyad to triad: Managing differentiated Vs undifferentiated relationships, 30th IMP Conference, Bordeaux, France.
  • Saucede, F., Pardo, C., Michel, S. & Fenneteau, H. (2014), The paradox of wholesalers' survival : an analysis through role and legitimacy in the context of the fruit and vegetables distribution networks, 30th IMP Conference, Bordeaux, France.
  • Ivens, B., Leischnig, A., Niersbach, B. & Pardo, C. (2014), "Key Account Managers‘ internal tasks inside their company – a case study“, ISBM Academic Conference, San Francisco, USA.
  • Pardo, Catherine & Michel, Sylvie (2013). “Interconnections in the “producer / wholesaler /customer” triadic relationship. The case of fresh fruit and vegetable wholesaling in France”. 29th IMP Conference, Atlanta, USA.
  • Pardo, Catherine & Lacoste, Sylvie (2013). “Vertical relationships as arenas for joint CSR practices” . 29th IMP Conference, Atlanta, USA.
  • Pardo, Catherine & Ivens, Bjorn (2013). Key Account Management and Project Business Management cohabitation.6th BMM Conference, Bamberg, Germany.
  • Pardo, Catherine (2012). From internal knowledge to customer offering: The “combination trip” of a resource. 28th IMP Conference, Roma, Italy.
  • Pardo, Catherine, Bjorn Ivens & Kevin Wilson. “KAM and the internal alignment challenge. How aligned are we? How more aligned can we be?” 28th IMP Conference, Roma, Italy.
  • Pardo, Catherine (2011), " Wholesaling: Exploiting Activity Links and Resource Ties with Suppliers and Customers”,27th IMP Conference,Glascow, Scotland.
  • Pardo, Catherine, Philippe Portier & Robert Salle (2011), "Integrating Marketing and Purchasing within the same company: A case study”,27th IMP Conference,Glasgow, Scotland.