Alisa MININA JEUNEMAITRE
Professeur Associé
Thèmes de recherche
1. Acculturation du consommateur dans la mobilité mondiale
2. Création de valeur dans les services numériques
3. Relations de service
Prix et récompenses
Publications
Minina Jeunemaître, Alisa, Masè, Stefania, Smith, Jamie. 2022. Commodifying love: value conflict in online dating. Journal of Marketing Management, 38 (1-2) : 98-126 p.
Minina Jeunemaître, Alisa, Holmqvist, Jonas. 2021. Liquid, solid and in-between: service relationships in global mobility. Consumption Markets & Culture, 24 (6) : 575-595 p.
Minina Jeunemaître, Alisa, Holmqvist, Jonas. 2021. Liquid, solid and in-between: service relationships in global mobility. Consumption Markets & Culture, 24 (6) : 575-595 p.
Minina Jeunemaître, Alisa. 2016. Consumption of financial services: Developing a conceptual framework. The Marketing Review, 16 (3) : 264-283 p.
Articles académiques
Minina Jeunemaître, Alisa, Masè, Stefania, Smith, Jamie. 2024. Artificial Intimacy: Understanding Consumer Relationships with AI Partners . Paris, France, September 26-29, 2024. Paris : Association for consumer research, 23 p. 23 p.
Minina Jeunemaître, Alisa. 2024. Value Creation in Digital Mental Health Services. 13th, Nice, France, 4-5 July, 2024. Nice : IPAG Nice
Minina Jeunemaître, Alisa, Masè, Stefania, Smith, Jamie. 2024. AI Lovers, Friends and Partners: Interpreting the emotional bonds between consumers and anthropomorphic chatbots . 13th, Bordeaux, France, June 5-8, 2024. Bordeaux : AMA, American Marketing Association
Arrivé, Sandra, Minina Jeunemaître, Alisa. 2024. Influencer Marketing: Understanding value creation and value destruction of an eco-system . 53rd, Bucharest, Romania, May 28th-31st, 2024. Bucharest : EMAC, European Marketing Academy
Minina Jeunemaître, Alisa, Masè, Stefania, Smith, Jamie. 2020. Navigating the Marketplace of Love: Value Conflict in Online Dating Community . 48, Paris, France, October 1-4, 202051st, Paris, October 1-4, 2020. Association for consumer research, 537-540 p. 537-540 p.
Minina Jeunemaître, Alisa. 2015. Home Is Where the Money Is: Financial Consumption in Global Mobility . Volume 43, New Orleans, Louisiana, 1-4 October 2015. Duluth, MN : Association for consumer research, 393-398 p. 393-398 p.
Communications de conférences
Minina Jeunemaître, Alisa. 2024. Why We Shop on Black Friday: There are reasons why it's hard to resist the holiday-shopping hype. Psychology Today
Minina Jeunemaître, Alisa. 2024. Comment exploiter la diversité culturelle de votre base de consommateurs. Harvard Business Review France
Minina Jeunemaître, Alisa. 2024. Las raíces de la terapia de compras: Por qué compramos cuando estamos estresados. Psychology Today en español
Minina Jeunemaître, Alisa. 2024. The Roots of Retail Therapy: Why we shop when we're stressed = Why Some People Shop When They're Stressed. Psychology Today
Minina Jeunemaître, Alisa. 2024. How Do Advertisers Win Us Over?: It's not what advertisers say, but how they say it. Psychology Today
Minina Jeunemaître, Alisa. 2024. Resisting Manipulation: Lessons From Political Marketing. Psychology Today
Minina Jeunemaître, Alisa. 2024. Por qué nos emocionamos en eventos deportivos. Psychology Today en español
Minina Jeunemaître, Alisa. 2024. Why We Get Excited During Sporting Events. Psychology Today
Minina Jeunemaître, Alisa. 2024. Thriving During your Summer Abroad: Adapt to new cultures for a rewarding experience abroad. Psychology Today
Minina Jeunemaître, Alisa. 2024. Finding Love Online: Your psychological guide to digital dating. Psychology Today
Minina Jeunemaître, Alisa, Smith, Jamie, Masè, Stefania. 2024. Applications de rencontres: Comment en faire bon usage. The Conversation
Minina Jeunemaître, Alisa, Smith, Jamie, Masè, Stefania. 2024. Dating apps: Marketing experts’ research reveals pitfalls to look out for, and tactics for success. The Conversation
Articles de presse
Associations
- Association for Consumer Research
- Consumer Culture Theory Consortium
Expertises
Études consommateurs, marketing des services, acculturation, mondialisation, marchés des services numériques, méthodes de recherche qualitative
Communications & Séminaires
- Minina Jeunemaître, A. 2022. Digitalization of mental health services, presenté à the research seminar on Future Consumption and Consumer Wellbeing, organisé par le Centre for Retail Research de l'université de Lund, Suède, le 19 mai.
- Masè S., Minina A., Smith J. 2021. How Digital Services Are Reshaping the Dating Practice: An Institutional Work Perspective on the Digital Dating Service Ecosystem, présenté au 7e Forum de Naples sur le service, du 6 au 8 septembre.
- Minina. A., Masè S., Smith J., 2020. Value Conflict in Online Dating Community, l'article présenté à la 1ère conférence virtuelle de l'Association for Consumer Research, du 1er au 3 octobre.
- Minina A., 2019. Learning to function in multiple cultural environments: a study of globally mobile consumers and their banks, présenté à la conférence Consumer Culture Theory à Montréal, Canada, 17-19 juillet.
- Minina A., Masé S., Smith J., 2019. Navigating the marketplace of love: the dark side of dating apps and the well-being of consumers from a Transformative Service Research perspective, présenté à la 10ème conférence IRMBAM à Nice, France, 8-10 juillet.
- Minina A., 2018. Polygamous service relationships: a study of consumers and their banks, présenté à la 9ème conférence IRMBAM à Nice, France, 5-7 juillet.
- Minina, A., 2015. Home is Where the Money is: Financial Consumption in Global Mobility, présenté à la 2015 North American Conference of the Association for Consumer Research à New Orleans, USA, 1-4 octobre.
- Minina, A., Penaloza L., 2015. Service acculturation à the financial context, presenté à la 2015 North American Conference of the Association for Consumer Research à New Orleans, USA, 1-4 octobre.
- Minina, A., 2015. Service acculturation, presenté au CCT Nordic Junior workshop à Université de Lund, Suède, 22-23 août.
- Minina, A., 2014. Service relationships à global mobility, presenté au first Nordic CCT PHD workshop à Stockholm University School of Business, Suède, 24-25 avril.
- Minina, A., 2014. Polygamous service relationships: a consumer perspective, presenté à la 3e PhD conference à Stockholm University School of Business, Suède, 22 janvier.
- Minina, A. 2012. Financial consumption and cosmopolitan lifestyle, presenté à the 7th Consumer Culture Theory conference at Said Business School, Oxford university à Oxford, UK, 16-19 août.