emlyon business school : école de commerce et de management / Faculté & Recherche / Faculté / Annuaire des professeurs / Zoran LATINOVIC
Zoran LATINOVIC
Professeur Associé
Thèmes de recherche
1. B2B Marketing and Sales
2. Sales Management and Personal Selling
3. AI and Digital Transformation role in Management Science
4. Customer Value Management
5. Emotional Intelligence in Marketing and Sales