Michel PHAN

Heine, Klaus, Atwal, Glyn, Crener-Ricard, Sandrine, Phan, Michel. 2018. Personality-driven luxury brand management. Journal of Brand Management, 25 (5) : 474-487 p.

Phau, Ian, Phan, Michel, Lwin, Michael, Shimul, Anwar Sadat. 2017. Introduction to the Special section: The Mystique of Luxury Brands. Journal of Business Research, 81 : 155-155 p.

Heine, Klaus, Phan, Michel, Atwal, Glyn. 2016. Authenticity and prestige: what luxury brands could learn from the wine industry?. Luxury Research Journal, 1 (2) : 177-190 p.

Lee, Chang Han, Ko, Eunju, Tikkanen, Henrikki, Phan, Michel, Aiello, Gaetano, Donvito, Raffaele, Raithel, Sascha. 2014. Marketing mix and customer equity of SPA brands: Cross-cultural perspectives. Journal of Business Research, 67 (10) : 2155-2163 P.

Phan, Michel, Park, Seong-Yeon. 2014. Introduction: Social media marketing and luxury brands. Journal of Global Fashion Marketing, 5 (3) : 195-196 p.

Heine, Klaus, Phan, Michel. 2013. A Case Study of Shanghai Tang: How to Build a Chinese Luxury Brand. Asia Marketing Journal, 15 (1) : 1-22 P.

Phan, Michel, Thomas, Ricarda, Heine, Klaus. 2011. Social Media and Luxury Brand Management: the case of Burberry. Journal of Global Fashion Marketing, 2 (4) : 213-222 P.

KO, Enju, LEE, Mi-Ah, LEE, Min Young, Phan, Michel, KIM, KYUNG HOON, HWANG, Yoo Kyung, BURNS, Leslie Davis. 2011. Product Attributes' Effects on Perceived values and Repurchase Intention in Korea, USA and France. Journal of Global Scholars of Marketing Science, 21 (3) : 155-166 P.

Heine, Klaus, Phan, Michel. 2011. Trading-Up Mass-markets Goods to Luxury Products. Australasian Marketing Journal, 19 (2) : 108-114 P.

Phan, Michel. 2011. Do Social Media Enhance Consumer's Perception and Purchase Intentions of Luxury Fashion Brands?. Vikalpa: The Journal for Decision Makers, 36 (1) : 81-84 P.

Phan, Michel. 2007. Innovation de services: étude de cas du Plaza Athénée Paris. Décisions Marketing, 48 : 9-19 P.

Phan, Michel, STYLES, Chris W., PATTERSON, Paul G. 2005. Relational Competency's Role in Successful Southeast Asian Business Partnerships. Journal of Business Research, 58 (2) : 173-184 P.

Nikolopoulos, Kostas, Younes, Aws Hamo, Phan, Michel. 2024. Forecasting the success of International Joint Ventures. Helsinki-Espoo, Finland, July 10-12, 2024. Helsinki : INFORMS

Quencez, Paul, Phan, Michel. 2023. Do Collaborations Help Luxury Brands Preserve Their Heritage?. Ho Chi Minh City, 9-10 November 2023. Ho Chi Minh City : Luxury Branding Research Centre

Heine, Klaus, Atwal, Glyn, Phau, Ian, Phan, Michel. 2023. Brand-Building Canvas: A Brand Identity Planning Model to Infuse Mystique into Luxury Brands . Ho Chi Minh City, 9-10 November 2023. Ho Chi Minh City : Luxury Branding Research Centre

Phan, Michel, Heine, Klaus. 2023. Convergence and divergence between consumers' needs and brands' offers in luxury retail post Covid era. Seoul, Republic of Korea, July 20-23, 2023. Seoul : Global Alliance of Marketing & Management Associations, 804-805 p. 804-805 p.

Heine, Klaus, Phan, Michel, WALDSCHMIDT, Vera. 2014. Identity-based luxury brand management. In Berghaus, Benjamin, MULLER-STEWENS, Günter, Reinecke, Sven, The Management of Luxury: A practitioner's handbook. Kogan Page, 83-98 P.

Phan, Michel. 2010. Red Bull or Black Devil?. In GRISERI, Paul, SEPPALA, Nina, Business Ethics and Corporate Social Responsibility. Cengage Learning EMEA, 392-397 P.

Phan, Michel. 2008. Barbie: Growing Pains as the American Girl Goes Global. In Keegan, Warren J., Green, Mark C., Global Marketing. Pearson Education, 143-145 P.

Phan, Michel. 2007. Hôtellerie de Luxe: L’Innovation par la Rencontre. In Mottis, Nicolas, L’Art de l’Innovation. L'Harmattan, 125-130 P.

Phan, Michel. 2000. To Stay or Not to Stay: An Indonesian Dilemma. In Zentes, Joachim, SWOBODA, Bernhard, Fallstudien zum Internationalen Management. Gabler, 287-297 P.

Heine, Klaus, Phan, Michel. 2023. How to Move from Product to Cultural Innovation. The European Business Review

Phan, Michel. 2019. Le luxe bousculé. Grandes Ecoles et Universités Magazine, 84

Phan, Michel. 2013. Asian luxury firms emerging as competitors to Western brands. The Korea Herald: 3 P.

Phan, Michel. 2009. Hôtellerie de Luxe: l'innovation par la rencontre. EHLITE, 27: 14-17 P.

Phan, Michel. 2005. Luxury Brands and Hospitality: A Dangerous Liaison?. EHLITE, 8

Phan, Michel, Heine, Klaus. 2013. SHANG XIA: the journey of a Chinese luxury brand. The Case Centre, 513-103-1 : 15 P.

Phan, Michel. 2011. Shanghai Tang: Managing the First Chinese Luxury Brand. CCMP, Centrale de Cas et de Médias Pédagogiques, ESSEC-G-121-1 : 20 P.

Phan, Michel. 2009. Raffles Hotel Singapore. ECCH, 510-070-0N

Phan, Michel. 2008. Red Bull or Black Devil?. ECCH, 708-061-1 : 11 P.

Phan, Michel. 2006. Plaza Athénée Paris: Service Innovation in a Luxury Hotel. CCMP, Centrale de Cas et de Médias Pédagogiques, ESSEC-M-044-TN-1 : 8 P.

Phan, Michel, FOURNIER, Julien. 2006. Rezidor SAS: CRM in the Hospitality Industry. ECCH, 506-109-0N

Phan, Michel. 2005. Barbie: The American I-Doll. ECCH, 505-115-1 : 14 P.