Mia BIRAU
Professeur associé
Thèmes de recherche
1. L'utilisation des outils de communication marketing pour réduire le gaspillage alimentaire intentionnel
2. L'impact des produits abîmés sur l'image du magasin et le gaspillage alimentaire intentionnel
3. L'imagination et son rôle dans l'alimentation et les compulsions
4. Comprendre les consommateurs avertis
Prix et récompenses
Publications
Birau, Mia M., Hildebrand, Diogo, Werle, Carolina O. C. 2022. How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters. Journal of Public Policy & Marketing, 41 (2) : 162-176 p.
Ozanne, Lucie, Stornelli, Jason, Luchs, Michael G., Mick, David Glen, Bayuk, Julia, Birau, Mia M., Chugani-Marquez, Sunaina, Fransen, Marieke, Herziger, Atar, Komarova, Yuliya, Minton, Elizabeth, Reshadi, Farnoush, Sullivan-Mort, Gillian, Trujillo, Carlos, Bai, Hyeyoon, Dhandra, Tavleen, Zuniga, Miguel. 2021. Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy. Journal of Public Policy and Marketing, 40 (2) : 226-244 p.
Birau, Mia M., Faure, Corinne. 2018. It is easy to do the right thing: Avoiding the backfiring effects of advertisings blaming consumers for waste. Journal of Business Research, 87 : 102-117 p.
Werle, Carolina O. C., Birau, Mia M., Lasaleta, Jannine D. 2017. Watching easy sports makes me eat more. Food Quality and Preference, 60 : 132-137 p.
Block, Lauren G., Keller, Punam A., Vallen, Beth, Williamson, Sara, Birau, Mia M., Grinstein, Amir, Haws, Kelly L., LaBarge, Monica C., Lamberton, Cait, Moore, Elizabeth S., Moscato, Emily M., Reczek, Rebecca Walker, Tangari, Andrea Heintz. 2016. The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process. Journal of Public Policy & Marketing, 35 (2) : 292-304 p.
Articles académiques
Birau, Mia M. 2024. Get Offensive Against Intolerance: Offensive Slurs In Prosocial Advertising And Their Effect On Message Elaboration And Behavioral Intentions . 2024, Washington, DC, United-States, June 6-8, 2024. Washington, DC : AMA, American Marketing Association
Birau, Mia M. 2021. When ugly is healthy: packaging effects on perception of food healthiness = . 37ème, Angers, 19-21 mai 2021. AFM, Association Française du Marketing
Communications de conférences
Associations
- AMA
- AFM
Communications et Séminaires
- Birau M. M.et Clifft S.(mai 2020)« How can offensive language fight against homophobia »Marketing and Public Policy Conference (MPPC), conférence en ligne
- Birau M. M. (octobre 2019)« Wise consumers use mobile apps to choose healthy food products ».Academy for Consumer Research (ACR), Atlanta (États-Unis)
- Birau M. M., Clifft S., Arribart G., Burshich A., Laloum D., Quesnot M. et Santillan Delgado J.(octobre 2019)« The wise use of offensive language in advertising ».Academy for Consumer Research (ACR), Atlanta (États-Unis)
- HildebrandD., Werle C. O. C. etBirau M. M. (juin 2019)« Unhealthy Food Advertisements Portraying Consumption Reduce Food Intake Among Dieters ».Marketing and Public Policy Conference (MPPC),Washington (États-Unis)
- Birau M. M. (mai 2019)« Consumer Wisdom ». Intervenants principaux :Luchs M. G. et Mick D. G.,Transformative Consumer Research Conference,Tallahassee (États-Unis)
- Birau M. M.et Dadzie C.(mai 2019)« Social Marketing Tools to Reduce Food Waste at Point of Sale », partie de la séance spéciale intitulée « Le marketing pour changer les comportements alimentaires… en mieux ! »,Congrès de l'Association Française du Marketing (AFM),Le Havre (France)
- Birau M. M.et Faure C.(2018) « “Ugly Produce” Anti Food Waste Campaigns: Consumer Perceptions of Misshapen Produce ».European Social Marketing Conference, Anvers (Belgique)
- Arribart G., Burshich A., Laloum D., Quesnot M., Santillan Delgado J. etBirau M. M.(2018) « The use of Offensive Language in Social Marketing to Combat Homophobic Language ». Article présenté en compétition par les étudiants en master du cours de Marketing à but non lucratif.European Social Marketing Conference, Anvers (Belgique) ; deuxième place du prixBest Students Paper
- Birau M. M.(2018)« The Ugly = Healthy intuition: how package design impacts food healthiness perception ».Congrès duRIODD(Réseau International de Recherche sur les Organisations et le Développement Durable),Grenoble (France)
- Birau M. M., Faure C., Gassmann X. et Schleich J. (2018) « What are you willing to pay for ugly produce? A contingent valuation model to estimate price premiums and discounts for misshapen produce ».Marketing and Public Policy Conference (MPPC),Columbus (États-Unis) ; deuxième place du prixBest Competitive Paper
- Birau M. M.et Faure C. (2017) « Naturally ugly: Consumer perceptions of misshaped produce ».Marketing and Public Policy Conference (MPPC),Washington (États-Unis)
- Faure C. etBirauM. M.(2017) « Naturally ugly: Consumer perceptions of misshaped produce ».European Marketing Academy (EMAC),Groningue (Pays-Bas)
- Birau M. M.et Faure C. (2016) « Improving food waste communication campaigns: self-efficacy and the backfiring effect of negatively framed descriptive norms ».Onzième Journée du Marketing Agroalimentaire,Montpellier (France)
- Birau M. M.et Faure C. (2016) « Trust yourself not to waste: a self-confidence mechanism to explain the backlash effects of descriptive norms with application on food waste ».Marketing and Public Policy Conference (MPPC),séance spéciale sur le gaspillage alimentaire, San Luis Obispo (États-Unis)
- Birau M. M.,Grinstein A., Haws K. L., LaBarge M. C., Lamberton C., Moore E. S., Moscato E. M., Walker Reczek R., Heintz Tangari A., Vallen B., Block L. G., Keller P. A., Williamson S.(2015)« Food Waste at the intersection of food scarcity, obesity and sustainability ».Transformative Consumer Research Conference (TCR), Villanova (États-Unis) ; article publié dans leJournal of Public Policy & Marketing
- Birau M. M.et Werle C. O. C. (2014) « Simply watching sports advertisements makes me eat more ».Academy for Consumer Research (ACR),Baltimore (États-Unis)
- Birau M. M.et Faure C. (2014) « A self-efficacy mechanism to explain the backlash effects of negatively framed descriptive norms: an application to food waste behavior ».Society for Consumer Psychology (SCP), Summer Conference,Washington (États-Unis)
- Birau M. M.et Faure C. (2014) « Food Waste: Effects of expiration dates and of guilt-based advertising campaigns »,European Marketing Academy (EMAC),Valence (Espagne)
- Birau M. M.et Werle C. O. C. (2012) « Do Sports Make Me Eat More? The impact of exposure to sports videos on dietary goal pursuit ».Réunion Marketing inter-labo IAE de Lyon – CRCGM de Clermont-Ferrand,Lyon (France)
- Werle C.O.C. etBirau M. M.(2012) « Ironic Effects of Food Commercials: When More Food-Related Mental Images Make You Eat Less »,Academy for Consumer Research (ACR)North American Conference,Vancouver (Canada)