Become a highly skilled specialist in data-driven digital marketing
Embark on a transformative journey with our Master in Digital Marketing & Data Analytics, where future leaders are forged in the dynamic world of data-driven marketing. In an ever-evolving landscape, you'll master the art of designing, implementing, and refining marketing strategies through cutting-edge data analytics and consumer insights.
- Taught in English
- Paris Campus, with international periods
- Admission in Year 1 (3-year Bachelor) or Year 2 (4-year Bachelor – Master 1 completed)
- Next Intake: September 2026
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Flexibility and Academic Excellence
A one- or two-year program depending on your background, taught by expert professors, combining cutting-edge research with practical cases tailored to market needs.
Specialization and Experiential Learning
Develop expertise in digital marketing and data analytics, and apply your knowledge to real-world projects with partner companies to accelerate your professional growth.
International Immersion
Benefit from two international terms (Europe and Canada) as well as a seminar in Europe to strengthen your global business perspective.
Find out more about the Master in Digital Marketing & Data Analytics
Launch your career with the Master in Digital Marketing & Data Analytics
Career Center & alumni
Career support from day one, including workshops, coaching, and digital resources
Conferences and thematic programs for skill development
Access to a global network of 48,000 alumni for guidance and job opportunities
Careers after this MSc
- Digital marketing consultant
- Data analyst
- Business analyst
- Marketing consultant
- CRM and Digital Marketing manager
- Market research analyst
Job placement statistics
Net employment rate at 6 months: 100%
Average starting salary: €56,300
Main recruiters: Amazon, Dior, Pinterest, L'Oréal, Deloitte, Numberly, Accenture, Chanel
Graduates of the Master’s Program in DSMI are well-equipped to tackle complex
problems and lead transformative initiatives across various industries. By joining the
Data Science & AI Strategy specialization, students will gain the ability to design and
implement effective AI strategies, lead impactful initiatives, and ensure the ethical use
of technology.
The Master in DSMI
This specialization is part of the Master in Innovation degree (DSMI), authorized by the French Ministry of Higher Education, Research and Innovation to award a BAC+5 Master’s Grade degree.
It allows the validation of the professional certification "DipViGrM - Diplôme Spécialisé en Management de l'Innovation", level 7, issued by emlyon business school and registered with the RNCP under number 41017 on 09/01/2024.
It ensures academic excellence and strong industry alignment in the fields of digital transformation and innovation management.
