Combine passion and strategic thinking to navigate sport, entertainment, and lifestyle industries
The Master in Sports, Entertainment & Lifestyle goes beyond traditional sports management. You’ll explore how digital innovation, marketing, brand strategy, and shifting consumer trends are reshaping the way people engage with sport, culture, and lifestyle.
- Taught in English
- Program in 12 or 24 months, including at least 4-to-months of intership/work placement
- Paris campus, with an international term in Québec, Canada
- For students holding a Bachelor’s Degree minimum
- Next Intake: September 2026
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The convergence of industries
Sports, entertainment, and lifestyle are no longer separate spheres; they blend into immersive experiences where brands, athletes, artists, influencers, and media redefine how we consume, live, and connect.
Career-driven approach
Cultivate a strategic mindset and creative tools for global careers in marketing, branding, and experience design. Learn how digital innovation and evolving consumer expectations are transforming the sector.
Gain international experience and a global network
Through real-world projects and international exposure, including academic partnerships with Laval University and HEC Montréal, you’ll gain the practical and strategic skills to succeed in global markets.
Find out more about the Master in Sports, Entertainment & Lifestyle
Launch your career in the global sports & entertainment industry
Career Center & alumni
Career support from day one, including workshops, coaching, and digital resources
Conferences and thematic programs for skill development
Access to a global network of 48,000 alumni for guidance and job opportunities
Targeted careers
- Brand Manager
- Marketing Manager
- Commercial Strategy & Insights
- Executive Partnership Manager
- Digital Marketing Manager
- Head of Innovation
- Sales Executive
- Consultant
- Project Manager
Job placement statistics
Net employment rate at 6 months: 94,4%
- Some recruiters in Sportswear and Lifestyle Brands: Adidas, Nike, Patagonia, Puma, The North Face
- Media and Entertainment: BEIN, Discovery, Warner Bros, TikTok
- Sports Organizations and Clubs: FFR, FIA, OL, PSG, Chelsea
- Sports Marketing and Data Analytics: Havas Sport, Nielsen Sports, Sportfive, Tencent
"The sports industry was definitely for me, but I wasn’t guaranteed to land such an opportunity in my dream field. My time at emlyon had a major say in where I find myself today. My current job requires a lot of autonomy, organization, and self-motivation, all skills honed by my Master’s studies. The school provided me with the impetus to study to the next level in order to realize my professional dream. Taking this choice of Master and career path represents quite an investment and I was determined to make it all worthwhile."
Join a top-ranked international business school
As one of Europe’s leading business schools, emlyon combines academic rigor with a strong international outlook. Ranked among the top business schools by the Financial Times, it offers students access to renowned faculty, a global network of corporate and academic partners, and programs designed to meet the evolving demands of the job market.
About the Master's degree
The Master in DSMI
This specialization is part of the Master in Innovation degree (DSMI), authorized by the French Ministry of Higher Education, Research and Innovation to award a BAC+5 Master’s Grade degree.
It allows the validation of the professional certification "DipViGrM - Diplôme Spécialisé en Management de l'Innovation", level 7, issued by emlyon business school and registered with the RNCP under number 41017 on 09/01/2024. It is possible to validate this diploma in blocks of skills.
It ensures academic excellence and strong industry alignment in the fields of digital transformation and innovation management.
*Data comes from the insertion surveys (questionnaire aimed at recent graduates of each program to track their professional integration into the labor market) conducted by emlyon in 2025 among its 2024 graduates. This data is strictly indicative and cannot be guaranteed by emlyon or hold contractual value for any candidate/participant in the program.
The recruiters shown reflect internships and full-time jobs secured over the past four years. Our students join companies both in France and internationally.
Visit the program page to find all the information you need about the program, admission requirements, career data, and the support and assistance we offer to students and participants with disabilities.