Combine passion and strategic thinking to navigate sport, entertainment, and lifestyle industries
The MSc in Sports, Entertainment & Lifestyle goes beyond traditional sports management. You’ll explore how digital innovation, marketing, brand strategy, and shifting consumer trends are reshaping the way people engage with sport, culture, and lifestyle.
- Taught in English
- Program in 12 or 24 months, including at least 4-to-months of intership/work placement
- Paris campus, with an international term in Québec, Canda
- For students holding a Bachelor’s Degree minimum
- Next Intake: September 2026
Complete the form to access detailed documentation on the MSc in Sports, Entertainment & Lifestyle and learn how it can enhance your career opportunities.
Fill in the form to access detailed documentation about the MSc in Sports, Entertainment & Lifestyle:
The convergence of industries
Sports, entertainment, and lifestyle are no longer separate spheres; they blend into immersive experiences where brands, athletes, artists, influencers, and media redefine how we consume, live, and connect.
Career-driven approach
Cultivate a strategic mindset and creative tools for global careers in marketing, branding, and experience design. Learn how digital innovation and evolving consumer expectations are transforming the sector.
Gain international experience and a global network
Through real-world projects and international exposure, including academic partnerships with Laval University and HEC Montréal, you’ll gain the practical and strategic skills to succeed in global markets.
Find out more about the MSc in Sports, Entertainment & Lifestyle
Launch your career in the global sports & entertainment industry
Career Center & alumni
Career support from day one, including workshops, coaching, and digital resources
Conferences and thematic programs for skill development
Access to a global network of 48,000 alumni for guidance and job opportunities
Careers after this MSc
- Brand Manager
- Marketing Manager
- Commercial Strategy & Insights
- Executive Partnership Manager
- People & Culture Director - HR
- Digital Marketing Manager
- Head of Innovation
- Sales Executive
- Consultant
- Project Manager
Job placement statistics
Net employment rate at 6 months: 100%
- Main recruiters in Sportswear and Lifestyle Brands: Adidas, Nike, Patagonia, Puma, The North Face
- Media and Entertainment: AWS, Eurosport, Warner Bros, TikTok
- Sports Organizations and Clubs: FFF, FFT, FIA, OL, OM, PSG, Chelsea
- Sports Marketing and Data Analytics: Havas Sport, Nielsen Sports, Sportfive, Tencent
"The sports industry was definitely for me, but I wasn’t guaranteed to land such an opportunity in my dream field. My time at emlyon had a major say in where I find myself today. My current job requires a lot of autonomy, organization, and self-motivation, all skills honed by my Master’s studies. The school provided me with the impetus to study to the next level in order to realize my professional dream. Taking this choice of MSc and career path represents quite an investment and I was determined to make it all worthwhile."
Join a top-ranked international business school
As one of Europe’s leading business schools, emlyon combines academic rigor with a strong international outlook. Ranked among the top business schools by the Financial Times, it offers students access to renowned faculty, a global network of corporate and academic partners, and programs designed to meet the evolving demands of the job market.
The Master of Science programs at emlyon are accredited by the Conférence des Grandes Écoles (CGE), a prestigious French label that attests to academic excellence, selective admissions, and strong professional integration.
