Become an international marketing manager
The MSc in International Marketing & Business Development offers specialized training in international marketing strategies, growth tactics, and tailored marketing initiatives. It emphasizes hands-on learning to enhance skills in market analysis, data-driven strategy development, project planning, and negotiation.
- Taught in English
- Program in 18 months, including a 4-to-6-month intership/work placement
- Lyon campus, with international periods in Europe & Vietnam or South Africa
- For students holding a Bachelor’s Degree minimum
- Next Intake: September 2026
Complete the form to access detailed documentation on the MSc in International Marketing & Business Development and learn how it can enhance your career opportunities.
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Mastering marketing strategies
Learn to analyze consumer behavior, conduct market research, explore global dynamics, develop selling skills, and create impactful branding and marketing strategies.
Explore marketing's cross-functional role
Discover how marketing collaborates with finance, supply chain, and corporate strategy to drive value creation and support sustainable business performance.
Gain international experience and a global network
Apply these skills on real projects abroad, develop intercultural competence, and build a global professional network through the in-company project and international seminar.
Find out more about the MSc in International Marketing & Business Development
Launch your career in international marketing
Career Center & alumni
Career support from day one, including workshops, coaching, and digital resources
Conferences and thematic programs for skill development
Access to a global network of 48,000 alumni for guidance and job opportunities
Careers after this MSc
- Marketing manager
- Marketing strategist
- Marketing director
- International marketing manager
- Product manager/owner
- Category manager
- Business developer
- Key account manager
Job placement statistics
Net employment rate at 6 months: 100%
Average starting salary: €50,250
Main recruiters: Sanofi, Agnès B, Amazon, Céline, Christian Dior, Hermès
One of the things I have really appreciated at emlyon is the mix between academic depth and practical relevance. On the one hand, you have professors who have spent their careers in research and really push academic thinking forward. On the other, there are guest lecturers who are active professionals, coming in to teach specific courses and share their practical, hands-on experience. That combination has played a significant role in making the program so valuable for me. I think the way the MSc is designed — covering areas such as international marketing, business development, strategy and sales — has helped me become a much more well-rounded professional. You get a truly 360-degree view.
Join a top-ranked international business school
As one of Europe’s leading business schools, emlyon combines academic rigor with a strong international outlook. Ranked among the top business schools by the Financial Times, it offers students access to renowned faculty, a global network of corporate and academic partners, and programs designed to meet the evolving demands of the job market.
The Master of Science programs at emlyon are accredited by the Conférence des Grandes Écoles (CGE), a prestigious French label that attests to academic excellence, selective admissions, and strong professional integration.
