Klaus HEINE

Associate Professor

Ph.D.

Marketing

Bio

I work as Associate Professor at emlyon business school in Shanghai and Paris and help entrepreneurs to build high-end brands with a higher purpose.

2012: Ph.D. about "The Identity of Luxury Brands" – TU Berlin

2005: Master in Business Administration – TU Berlin

2006 - 2012: Research associate at the department of marketing at TU Berlin

2007 - 2010: The marketing lecturer of Berlin Technical Art College (BTK); courses in entrepreneurial marketing, strategic marketing and luxury brand management
2006 - 2012: Developed and instructed the first luxury marketing course at a German university at TU Berlin and lectured about luxury brand management at universities worldwide including: ESSEC Business School in Paris, École Supérieure de Commerce de Toulouse (ESCT), International University of Monaco, NUST Business School Islamabad, University of Cape Town, University of Karachi, University of Namibia, University of Stellenbosch, Tongji University Shanghai and Warsaw School of Economics.