Associate Professor




I work as Associate Professor at emlyon business school in Shanghai and Paris and help entrepreneurs to build high-end brands with a higher purpose.

2012: Ph.D. about "The Identity of Luxury Brands" – TU Berlin
  • 2005: Master in Business Administration – TU Berlin
2006 - 2012: Research associate at the department of marketing at TU Berlin
  • 2007 - 2010: The marketing lecturer of Berlin Technical Art College (BTK); courses in entrepreneurial marketing, strategic marketing and luxury brand management
  • 2006 - 2012: Developed and instructed the first luxury marketing course at a German university at TU Berlin and lectured about luxury brand management at universities worldwide including: ESSEC Business School in Paris, École Supérieure de Commerce de Toulouse (ESCT), International University of Monaco, NUST Business School Islamabad, University of Cape Town, University of Karachi, University of Namibia, University of Stellenbosch, Tongji University Shanghai and Warsaw School of Economics.