Karine RAÏES

Associate Professor

Research center : Lifestyle

Doctorat en Sciences de Gestion



I am an Associate Professor of Marketing at emlyon business school.
My research focuses on the consumer-brand relationship in a complex environment (Digitalization, connectivity, etc.).
I defended a doctoral thesis on the impact of consumers' engagement in virtual brand communities. Since then, I have been regularly publishing my research on well-ranked academic journals (Journal of business research, Psychology and Marketing, Recherche et Application Marketing, etc.).
My teaching experience is rooted on Digital Marketing, Relational Marketing, Quantitative Analysis and Research Methodology.
I act a certificate leader the Marketing certificate of the executive MBA program. 

Doctorate in Management Sciences, CERAG-CNRS UMR5820, Grenoble Alpes University, France
  • DEA Sciences de Gestion, Quantitative Marketing, with honors, IAE Grenoble, France
2012 - 2018: Assistant Professor in Marketing, Head of The Digital Major and the International Marketing Major, INSEEC Business Schools, Lyon
  • 2009 - 2012: Assistant Professor in Marketing, Esc Saint-Etienne, Esc Business School
  • 2009 - 2010: Lecturer, IEP, Institut Universitaire Politique, Political Institute, Grenoble