I am an Associate Professor of Marketing. My research focuses on improving advertising decisions across digital and traditional channels. In recent years, my studies have focused on television advertising, banner advertising, social media adverting and email marketing.
My research has appeared in international journals such as the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing.
I joined emlyon business school in 2018. I received my PhD from IESE Business School, Spain. I also hold a bachelor and a master degree in Engineering from Universidad Católica, Chile.
I currently serve in the board of directors of Fundación América por la Infancia, a company with social purpose based in Latin America.
Doctorate in Management, IESE BUSINESS SCHOOL, Barcelona, Spain
- 2014: PhD in Management
- 2011: Master of Research in Management