Simon CHADWICK

Professor level 2

PhD

Marketing

Research topics

1. The links between sports sponsorship and soft power

2. The industrial development of sports in the Gulf region

3. China's quest to become a leading football nation

4. The phenomenon of transnational sports fandom

5. The role social media plays in sport

6. The way equity in sports brands is built through experiential marketing

Associations

  • Senior Fellow of the Asia Policy Institute at the University of Nottingham
  • Founding Co-Director of the China Soccer Observatory
  • Otto Beisheim School of Management in Germany
  • Real Madrid University